Experiential Marketing Manager – Brand Experiences & Activations
Company: The Cocktail Story / TCS Experiences
Location: Delhi / Mumbai / Bangalore
Industry: Experiential Marketing | Events | Retail | Lifestyle | Design & Production
About Us
The Cocktail Story is a 360° experiential marketing and brand solutions agency specializing in activations, events, retail experiences, fabrication, production, content, and large-scale IPs. We work with leading alco-bev and lifestyle brands to create culture-first experiences across India.
Role: Experiential Marketing Manager
We are looking for a highly creative, execution-focused, and strategic Experiential Marketing Manager to lead brand activations, large-scale experiences, retail campaigns, and IP-led marketing initiatives.
The ideal candidate should have strong experience in experiential/events marketing, client management, production coordination, and on-ground execution.
Key ResponsibilitiesExperiential Campaign Planning
- Lead conceptualization and execution of experiential marketing campaigns
- Develop innovative consumer engagement ideas for brands and IPs
- Work on launches, festivals, pop-ups, nightlife experiences, retail activations, and brand collaborations
- Translate brand objectives into immersive and culturally relevant experiences
Project & Execution Management
- Manage end-to-end planning and execution of events and activations
- Coordinate with internal teams including design, fabrication, production, operations, and content
- Oversee timelines, budgets, production schedules, and execution plans
- Ensure flawless on-ground delivery and troubleshooting during live events
Client Management
- Manage client communication and project updates
- Present concepts, strategies, and execution plans confidently
- Build strong relationships with brand teams, partners, venues, and vendors
- Identify opportunities for business growth and repeat partnerships
Vendor & Production Coordination
- Coordinate with fabrication teams, vendors, artists, venues, and production agencies
- Conduct recce visits and manage execution logistics
- Ensure quality control across all branding, fabrication, and production deliverables
Strategy & Innovation
- Stay updated on global experiential trends, nightlife culture, luxury experiences, and youth marketing
- Contribute to pitch decks, new business proposals, and IP development
- Research new formats, partnerships, and collaboration opportunities
Requirements
- 4–8 years of experience in experiential marketing, events, brand activations, advertising, or lifestyle marketing
- Strong understanding of event production and experiential campaign execution
- Excellent communication, presentation, and organizational skills
- Ability to manage multiple projects simultaneously
- Strong vendor, venue, and stakeholder management skills
- Comfortable working in fast-paced and execution-heavy environments
- Proficiency in PowerPoint, Excel, Google Workspace, and presentation tools
- Experience in alco-bev, luxury, hospitality, nightlife, or fashion industries preferred
Ideal Candidate
- Creative thinker with strong execution abilities
- Passionate about experiences, culture, and consumer engagement
- Strong leadership and problem-solving skills
- Detail-oriented and highly proactive
- Comfortable leading on-ground execution teams and live projects
Perks
- Work on leading national and international brands
- Exposure to large-scale festivals, experiences, and campaigns
- Fast-growing and highly creative work environment
- Opportunity to build culture-first IPs and experiences
- High ownership and growth opportunities
To Apply
Send your CV, portfolio/work links, and social handles to: [Confidential Information] ( not .com)
Subject Line: Application – Experiential Marketing Manager
