Experienced Marketing And Lead Generation Associate

Job Description: Marketing & Lead Generation Associate

Company: Pregrad

Job Type: Full-Time

Work Mode: Remote (Work From Home)

Experience: 1–2 Years

Industry: EdTech (Mandatory)

About Pregrad

Pregrad is an upskilling and career acceleration platform helping college students become industry-ready through practical learning, mentorship, and career opportunities.

We are looking for an experienced Marketing & Lead Generation Associate who can drive student acquisition, manage campus ambassador networks, and execute growth initiatives.

Key Responsibilities

1. Campus Ambassador Management

* Recruit, onboard, and manage Campus Ambassadors across colleges and universities.

* Build and nurture a strong network of student representatives.

* Set weekly and monthly targets for campus ambassadors.

* Monitor CA performance, engagement, and lead generation.

* Drive campus-level marketing activities and promotional campaigns.

* Organise competitions, referral campaigns, and student engagement activities.

2. Lead Generation & Growth

* Develop and execute strategies to generate qualified leads from college students.

* Drive lead generation through WhatsApp communities, social media, college networks, and referral campaigns.

* Identify new colleges, student communities, and acquisition channels.

* Ensure consistent achievement of daily and monthly lead generation targets.

* Monitor lead quality, conversion metrics, and campaign performance.

3. Marketing & Campaign Execution

* Plan and execute student-focused marketing campaigns.

* Coordinate with the content and sales teams for campaign execution.

* Manage promotional activities across Instagram, WhatsApp, LinkedIn, and other relevant channels.

* Explore new growth opportunities and low-cost student acquisition strategies.

* Track campaign performance and prepare regular reports.

Required Skills & Qualifications

* 1–2 years of experience in Marketing, Growth, or Lead Generation.

* Prior EdTech industry experience is mandatory.

* Experience managing Campus Ambassador programs or student communities.

* Strong understanding of college student acquisition strategies.

* Hands-on experience with digital marketing and lead generation.

* Excellent communication, coordination, and team management skills.

* Ability to work independently and deliver target-driven results.

* Proficiency in Google Sheets, Excel, and basic CRM tools.

Key Performance Indicators (KPIs)

* Number of qualified leads generated.

* Active and productive Campus Ambassadors onboarded.

* Leads generated per Campus Ambassador.

* College and university network expansion.

* Campaign performance and student engagement.

* Achievement of monthly lead generation targets.

Ideal Candidate

Someone who understands the EdTech ecosystem, has experience working with college students, knows how to build and manage campus networks, and can independently drive lead generation at scale.

To Apply: Share your updated resume at [Confidential Information]