We are looking for Executives to join our Social & Digital Marketing Team to be the Custodian of positive brand presence, engagement and consistency across social and digital platforms for improved business impact.
Experience
- 0-3 years of experience in social media, digital marketing, or content roles
- Experience working with brands, agencies, or retail / consumer-focused businesses is an advantage
Qualification
- Bachelor's degree in Marketing, Communications, Media, Business, or related field
Job Description
- Planning & developing clear and engaging content that is consistent across social media platforms like Facebook, Twitter, Instagram, TikTok, LinkedIn.
- Design Digital campaigns aligned with business goals.
- Give clear direction and inspiration to creative teams in developing engaging concepts.
- Analyzing content marketing data to identify trends and anticipate consumer needs.
- Performing content audits to assess how well existing content is performing.
- Creating, adjusting, and managing the social media calendar.
- Developing a solid understanding of the target audience through online and traditional market research.
- Consistent and strong collaborator who elevates the work of cross-functional.
KPIs
- Increase social followers organically by 10% month over month
- Ensure the business goals are met without exceeding the approved budget
- Timely response to customer comments and direct messages
- Increase the social engagements in all the pages by 10% month over month
- Oversee the paid campaigns and optimize the ROAS month over month
Knowledge Required
- Strong understanding of social media platforms, formats, algorithms, and best practices.
- Working knowledge of content analytics, platform insights, and reporting tools.
- Familiarity with SMM tools such as Hootsuite, Sprout Social, Buffer, Meta Business Suite, or equivalent.
- Basic understanding of paid social advertising, audience targeting, and campaign optimization.
- Awareness of brand communication principles, digital trends, and consumer behavior.
Skills Required
- Data interpretation and insight generation
- Time management and calendar planning
- Strong communication, Cross-functional collaboration and coordination skills
- Content planning, storytelling, and creative thinking
