Executive/Senior Executive, Creator Partnerships

Job Title: Executive/Senior Executive, Creator Partnerships

We're looking for an Executive/Senior Executive, Creator Partnerships who is passionate about helping our network of digital content creators grow, while taking ownership of strategic campaigns and strengthening long-term creator relationships.

Key Responsibilities:

Creator Acquisition & Relationship Management

• Identify, engage, and onboard emerging and culturally relevant creators across multiple platforms in Malaysia and the region.
• Build and maintain strong, long-term relationships with creators, providing mentorship and guidance to help them grow their audience and content quality.
• Lead initiatives to enhance creator engagement, including anniversary gifting, community events, workshops, and other creator-focused programs.

Campaign Strategy & Execution

• Lead end-to-end campaign planning and execution with creators, including concept development, content review, and approvals.
• Negotiate rates, contracts, and campaign deliverables to ensure smooth collaboration between creators and brands.
• Collaborate with internal teams (marketing, client services, analytics) to ensure seamless execution of creator-related projects.

Performance Analysis & Insights

• Track, analyze, and report on campaign performance and creator metrics, providing actionable insights to optimize strategies.
• Drive data-informed recommendations to improve campaign outcomes, creator engagement, and overall program effectiveness.
• Maintain and update creator management systems and databases for accurate reporting and forecasting.

Requirements:

• 1-4 years of experience in multi-channel network (MCN), influencer marketing, social media marketing, project management, or related field.
• Proven track record in managing creator relationships, influencer campaigns, or strategic partnerships.
• Strong understanding of the digital media landscape and creator economy, including TikTok, Instagram, YouTube, Xiao Hong Shu, Lemon8, and other social platforms.
• Excellent organizational, project management, and analytical skills; proficient in Slack, Google Workspace, Microsoft Suite, Monday.com, or similar tools.
• Strong interpersonal and communication skills; comfortable working with international stakeholders.
• Ability to manage multiple stakeholders, drive independent projects, and collaborate across cross-functional teams.
• Empathetic, proactive, adaptable, and able to thrive in a fast-paced, evolving environment.
• Advanced skills in Microsoft Excel, Word, G Suite tools, and presentation tools such as Keynote or PowerPoint.