We are looking for curious and detail-oriented freshers to join our digital team. In this role, you will help optimize content for AI-driven search platforms (like voice assistants and answer engines), ensuring content is structured, relevant, and easily discoverable.
Key Responsibilities:
- Assist in optimizing content for Answer Engines (Google SGE, Chatbots, Voice Search)
- Perform keyword and query intent research for conversational search
- Structure content using FAQs, snippets, and schema markup
- Support creation of AI-friendly and voice-search optimized content
- Analyse search trends and user queries to improve visibility
- Work with SEO team to align AEO strategies with traditional SEO
- Monitor performance using tools like Google Search Console, analytics tools
- Maintain content accuracy, clarity, and relevance
- Assist in competitor and SERP analysis
Eligibility Criteria:
Bachelor's degree in Journalism / Mass Communication/ Computer Applications / IT
Skills Required:
- Basic understanding of SEO and digital marketing
- Strong written and verbal communication skills
- Interest in AI tools, ChatGPT, and search technologies
- Analytical thinking and attention to detail
- Familiarity with Google Search, FAQs, featured snippets
- Basic knowledge of MS Excel / Google Sheets
Key Learning Areas:
- Answer Engine Optimization (AEO)
- Voice Search Optimization
- AI-driven search behaviour
- Content structuring for LLMs and search engines
