Executive, Marketing Communications (3 - 6 months contract)

Executive, Marketing Communications (Loyalty Marketing)

We are looking for a suitable candidate to support a full scale loyalty programme which includes the management of membership acquisition, cross partnerships, integrated membership marketing, data analysis and budget tracking.

The candidate will:

• Support all end-to-end marketing activations with the objectives of driving acquisition, loyalty, engagement and spend
• Manage overall rewards catalogue, including but not limited to uploading and tracking of rewards and deals, their validity, management of all corresponding publicity assets, and coordination with stakeholders
• Support all marketing automation functions such as setup, deployment and subsequent monitoring of all loyalty marketing campaigns
• Responsible for the preparation of weekly and monthly tracking reports based on pre-determined filters
• Daily monitoring of the loyalty programme enquiries channels, and act as the point of contact to ensure prompt and effective response and resolution
• Submit and track purchase orders and invoices
• Daily liaison with vendor(s) to support any system fixes and/or user troubleshooting, where required
• Conceptualise and liaise with respective agencies to produce campaign collaterals and media buy

Requirements

• Degree in Marketing or equivalent, with a minimum 1to 2 years of relevant experience in supporting full-scale loyalty programme(s)
• A track record of securing and managing an affiliate partnership network
• Possess detailed knowledge of integrated marketing disciplines
• Articulate, with strong communication skills to converse with stakeholders across different levels
• Positive disposition, ability to drive projects and campaigns, and a can-do attitude
• Able to work independently and under pressure in a fast-paced environment
• Strong stakeholder management skills to leverageknowledge potential across teams and develop synergies
• Experience in basic copywriting and designing ofmarketing collaterals
• Basic proficiency in Photoshop, illustrator and Canva
• Experience in data analysis and deep learning