Responsibilities
Functional Responsibilities:
- Lead the BU engagement which includes three key components:
- Stakeholder management and partnership – owner of weekly/monthly MIT's that ladder to BU Big Rocks
- Overseeing functional delivery – focused on providing another layer of QC to critical reporting such as Flash/Global & ensuring narrative/commentary makes sense and explains the why not just the what
- Team management and coaching (working with Head of Insights BU & S&T to define WGLL and close gaps in capabilities, creating a clear programme to assess and coach on insights – analytics fundamentals (from pulling data to structuring analysis, to reading data accurately) to story-telling and presenting with confidence.
- Lead analysis for key bottler JBP's/AOP's & Top to Top's/summit meetings (supporting/working with Head of Insights)
- Support BI & CI Snr Mgr to create NE 360 Stepbacks utilising multiple sources (HTW, Panel)
- Lead Deployment of QGM into WE (ensure all reporting analytics & outputs structured as per Growth Navigator)
- Category & Share Forecasting (support the Head of Insights to create SOM models and growth scenarios)
- Channel specific upweighted analytics (build new AFH tracking and measurement reporting suite)
- Ovrseeing functional delivery of reporting/ data analytics specific to the aligned portfolio within the sector/ BU
- Use alternative sources for data gaps and leverage cross-functional learnings to incorporate considerations beyond retail data into reporting.
- Ensure good commentary and storytelling to explain business performance, drivers, optimization opportunities, and the key insights to action.
- Provide responses to ad-hoc follow-ups when double-click required with tables/charts/stories using relevant data
- Responsible for individual optimal utilization of time and delivering on agreed timelines and scope.
- Monitor and act upon regular feedback inputs from deliverables end-users and Business Partners
- Stakeholder management
- Be the primary POC for BU stakeholders in Insights and Marketing. Partner with Insights POC/ project owner in market for business intelligence reporting end to end. Identify business questions to be answered, macro trends, category/ competitor movements, and overall portfolio/ segment/ brand performance based on syndicated retail data received from partner agencies.
- Build and manage long term partnerships with business unit by ensuring regular communication, expectation management, and your problem solving ability.
- Improve existing processes based on frequent end-user and Business Partner feedback loop
- Coach team in ways of working with global stakeholders, as well as with external partners.
- Establish safeguards and quality checks to ensure quality and consistency, e.g. regular trend-watch to identify and address potential trend breaks.
- Leverage global/ regional synchronization efforts (PEPView, PPD) to drive simplification and standardization.
- Explore new methods and vendors to enrich the scale and scope of current reporting (eg local loyalty-card data, demographics, local POS materials)
- People/ Talent Management
- Manage of team of 2 L07 associates, ensuring team performance, engagement, and development plans.
- Working with DA & AI team to ensure smooth delivery of recurring reports and also working with a different talent pool team to guide and work on Adhocs and ensure satisfactory delivery to the BU
- Oversee Insights and Analytics output of the team and ensure quality and continuous improvement.
- Coach team in new and/ or advanced I&A techniques, business understanding, stakeholder management and WOWs
Qualifications
Essential
- 10+ years functional experience in Market Research/ Consumer Insights/ Data Analytics/ Management Consulting, with significant exposure to CPG industry (marketing, consumer insights, strategy & innovation).
- Quant data & analytics savvy: Hands-on knowledge of Retail Audit, Kantar World Panel, Analytics, Discover, Smart platforms.
- Familiarity with CPG and Food & Beverage industry data sources, including Nielsen/IRi (POS and HH panel), GlobalData, Kantar Worldpanel, etc.
- Good to have skillset - Power BI, Consumer Insights eg:- Brand tracking, social listening
- Experience managing global/ intermational projects and global stakeholder. Experience in matrix-set up/ MNCs a bonus.
- Team management experience of 2-4 yrs leading small teams of 2-5 individuals.
- Excellent business communication skills – spoken and written.
Desirable
- Education: Masters in Economics, Maths/ Statistics, Marketing/ Management/ Business Administration
- Experience with Agile development methods, Tableau, Business Objects, D3 open source visualization, SQL, R and SPSS will be an added advantage
- Operational experience in business serves and/or consulting experience
