Executive - Event Operations & Social Media

Executive - Event Operations & Social Media

Location - Kolkata / Mumbai

About SVF

SVF Entertainment is a leading Media and Entertainment company in East India, with 8 National Awards to its credit, and capabilities in Film and TV Production, Cinemas, Distribution, Digital Cinema, Music, and New Media.

Position Overview

We are looking for a passionate, creative, and highly organized professional to join our team as an Operations & Social Media Executive. The ideal candidate should possess a strong understanding of social media trends, excellent coordination skills, and the ability to seamlessly manage & strategize operations, events, shoots, and live tours. This role will serve as the primary point of contact for artists while ensuring smooth execution of day-to-day activities and brand-building initiatives.

Key Responsibilities

Event Strategy & Project Management

• Develop end-to-end strategies for live events, tours, fan engagements, promotional campaigns, and brand activations.
• Conceptualize event formats, audience experiences, engagement activities, and promotional plans aligned with artist positioning.
• Build detailed project plans, execution timelines, budgets, and resource allocation for every event and campaign.
• Identify opportunities to enhance audience engagement through innovative event concepts and digital integrations.
• Ensure seamless execution from ideation to post-event analysis.

Campaign Strategy

• Develop and execute integrated campaign strategies for artist launches, music releases, tours, brand collaborations, and promotional initiatives.
• Conceptualize campaign themes, messaging, audience targeting, and rollout plans across digital and offline platforms.
• Coordinate cross-functional teams to ensure timely execution of campaigns while maintaining brand consistency.
• Monitor campaign performance and optimize strategies based on audience insights and analytics.

Marketing Strategy

• Develop and execute marketing strategies to enhance artist visibility and audience growth.
• Plan integrated marketing campaigns across digital, social media, PR, and partnerships.
• Identify growth opportunities and optimize campaigns using audience insights and performance data.

Artist Operations & Management

• Act as the Point of Contact (POC) for assigned artists.
• Manage artist schedules, daily coordination, meetings, shoots and commitments.
• Coordinate effectively with internal teams, agencies, brands, production houses, promoters, and external stakeholders.
• Handle travel arrangements, accommodation, logistics, and artist requirements.
• Maintain artist calendars, documentation, contracts, and deadlines.

Social Media & Content Strategy

• Develop and execute platform-specific social media strategies to strengthen artist visibility and engagement.
• Plan content calendars around tours, launches, performances, collaborations, and campaigns.
• Design engaging creatives, promotional assets, and campaign communication.
• Manage day-to-day social media operations, posting schedules, audience engagement, and community management.
• Track platform trends, viral formats, and emerging features to keep artist profiles relevant.
• Monitor analytics and prepare performance reports with actionable insights.

Shoot, Event & Live Tour Execution

• Lead the planning and execution of photo shoots, video shoots, promotional campaigns, live performances, concerts, tours, and fan events.
• Coordinate with vendors, production teams, event organizers, agencies, venue partners, and technical teams.
• Prepare call sheets, itineraries, schedules, production briefs, and event documentation.
• Oversee on-ground execution and proactively resolve operational challenges.
• Ensure timely completion of post-event deliverables, reporting, and stakeholder follow-ups.

Creative & Brand Development

• Ideate innovative campaigns, collaborations, fan engagement initiatives, and promotional concepts.
• Support brand partnerships and identify new opportunities for artist growth.
• Ensure brand consistency across digital platforms, events, public appearances, and collaborations.
• Stay updated with entertainment trends, creator culture, live event innovations, and Gen-Z audience behavior.

Additional Responsibilities

• Maintain artist databases, contracts, project documentation, and operational records.
• Coordinate with finance teams regarding budgets, invoices, vendor payments, reconciliations, and expense tracking.
• Support brand collaborations, sponsorship deliverables, and integrated marketing campaigns.
• Handle urgent artist requirements and crisis communication whenever necessary.
• Build and nurture strong relationships with artists, partners, vendors, agencies, promoters, media, and stakeholders.

Desired Candidate Profile

• Bachelor's degree in marketing, Mass Communication, Media, Event Management, Business Administration, or a related field.
• 1–4 years of experience in event management, artist management, live entertainment, talent management, social media, or entertainment operations.
• Demonstrated experience in planning and executing events, tours, promotional campaigns, or large-scale entertainment projects.
• Proficiency in Canva, Adobe Creative Suite, or similar design tools.
• Strong understanding of Instagram, YouTube, Facebook, X, and emerging social platforms.
• Excellent communication, project management, multitasking, and organizational skills.
• Ability to thrive in a fast-paced, high-pressure environment with multiple simultaneous projects.
• Highly proactive, solution-oriented, detail-focused, and execution-driven.
• Strong understanding of Gen-Z culture, digital trends, entertainment, and audience engagement.

What We're Looking For

• A strategic thinker who can transform ideas into impactful live experiences.
• Someone who takes complete ownership of projects from concept to execution.
• A creative problem solver with exceptional planning and execution capabilities.
• A relationship builder who can confidently work with artists, brands, agencies, and production teams.
• Someone passionate about entertainment, live events, creator culture, and audience engagement.
• Willingness to travel extensively and work flexible hours during shoots, events, and tours.