Work Experience: 1 yr 2 yrs
Key Responsibilities
- Planning, creating and publishing performance campaigns on various quick commerce platforms.
- Daily monitoring of performance marketing campaigns on various QC channels (Blinkit, Zepto, Swiggy)
- Identify trends, patterns, and insights to inform business decisions.
- Prepare daily, weekly and monthly reports to analyse impressions, CTR, ATC, ROAS etc.
- Work Closely with channel team to optimize product visibility and performance.
- Drive profitable revenue growth while optimizing advertising campaigns.
Reporting and Communication:
- Monitor performance of display banners. product listing ads and co-ordinate with creative team for better inputs and visibility.
- Present findings and recommendations to stakeholders.
- Communicate data insights in a clear and concise manner.
Optimization and Strategy:
- Support the optimization of product listings, hygiene changes and checkout processes.
- Collaborate with marketing and merchandising teams to track campaign performance and contribute to strategic planning.
- Develop and implement strategies to improve performance, including conversion rates, sales, and customer engagement.
Monitoring and Improvement:
- Monitor website analytics and identify areas for improvement.
- Stay up to date with industry developments and best practices.
- Identify and resolve technical issues that impact performance.
Collaboration:
- Work closely with cross-functional teams, including marketing, sales, business and finance
Qualification: Bachelor's degree in business, marketing, digital commerce, or a related field.
Skills:
- Strong analytical and critical thinking skills.
- Proficiency in data analysis tools and techniques.
- Experience with e-commerce/quick commerce platforms
- Knowledge of online marketing and retail business practices.
- Excellent communication and presentation skills.
