Company:MNIPL (Music Network India Pvt. Ltd.) — SVF Entertainment's in-house agency
About Us
SVF Entertainment is Eastern India's largest entertainment conglomerate, founded in 1995, with a commanding presence across film production and distribution (135+ Bengali films, 900+ releases), television content (5,000+ hours), digital cinema, music (800+ songs, #1 Bengali YouTube), hoichoi OTT platform, new media, multiplex cinemas, and equipment rental. Backed by 8 National Awards and visionary leadership, SVF delivers blockbuster storytelling through powerhouse brand storytelling and with hoichoi, SVF Music, MNI and SVF Cinemas.
Role Overview
We are looking for a dynamic and proactive Executive – Creator & Talent Management to manage relationships with creators, influencers, and talent while supporting brand campaigns, collaborations, and content-led initiatives. The ideal candidate should understand the creator ecosystem, be comfortable communicating with talent and agencies, and have strong coordination, negotiation, and execution skills.
Key Responsibilities
- Identify and build relationships with relevant content creators, influencers, celebrities, and talent across platforms and content categories.
- Manage day-to-day communication and coordination with creators, talent managers, agencies, and brands.
- Understand campaign briefs and identify the right creators/talent based on the brand objective, audience, content style, and budget.
- Coordinate creator campaigns from briefing to execution, including deliverables, timelines, content approvals, and campaign reporting.
- Negotiate commercials, deliverables, timelines, and other campaign requirements with creators and talent representatives.
- Maintain and regularly update a database of creators, talent profiles, rates, audience demographics, and performance metrics.
- Track creator content and ensure deliverables are published as per agreed timelines and campaign guidelines.
- Work closely with internal teams such as Brand, Marketing, PR, Social Media, Content, and Production to ensure smooth campaign execution.
- Assist in developing innovative creator-led campaigns, collaborations, social media activations, and talent integrations.
- Monitor creator trends, emerging talent, platform trends, and new opportunities within the influencer ecosystem.
- Prepare campaign reports and track key performance metrics such as reach, engagement, views, impressions, and content performance.
- Support talent-related events, shoots, appearances, interviews, and promotional activities whenever required.
- Build long-term relationships with creators and talent to develop repeat collaborations and partnerships.
- Ensure all creator deliverables and campaign requirements are aligned with contractual and brand guidelines.
Required Skills & Qualifications
- 1–3 years of experience in Creator Management, Influencer Marketing, Talent Management.
- Strong understanding of platforms such as Instagram, YouTube, Facebook, and emerging social platforms.
- Excellent communication, interpersonal, and relationship-management skills.
- Strong negotiation and coordination abilities.
- Ability to manage multiple creators/campaigns simultaneously and work within tight deadlines.
- Good understanding of social media trends, creator content, and digital culture.
- Strong organizational and follow-up skills.
- Proficiency in MS Excel/Google Sheets, PowerPoint, and basic reporting tools.
- Ability to work in a fast-paced, deadline-driven environment.
- Passion for content, creators, entertainment, and pop culture.
Key Attributes
- Relationship builder
- Excellent communicator
- Highly organized
- Creative and solution-oriented
- Strong negotiator
- Detail-oriented
- Proactive and deadline-driven
- Strong understanding of digital and creator culture
