Executive - Account-Based Marketing (ABM)

Location: Gurgaon HQ

Employment Type: Full-Time

About Us:

At PolicyBazaar for Business, we are reimagining how businesses approach financial security and

insurance. As we build out our demand generation function through Account-Based Marketing (ABM)

outbound strategies, we're looking for innovative and data-driven individuals to join our growing team.

Role Overview:

The ABM Associate will play a critical role in developing and executing highly targeted and personalized

marketing campaigns to engage key accounts. This is an exciting opportunity for a results-oriented

individual to work closely with the sales, marketing, and analytics teams to drive measurable business

outcomes.

Key Responsibilities:

1. ABM Strategy Development:

○ Assist in the creation and execution of tailored ABM campaigns for key accounts.

○ Collaborate with cross-functional teams to develop account-specific strategies.

2. Campaign Management:

○ Design and implement multi-channel campaigns leveraging email, social media,

content marketing, and digital advertising.

○ Ensure campaigns are aligned with account objectives and deliverables.

3. Personalization & Targeting:

○ Research target accounts to understand their needs, pain points, and decision-making

processes.

○ Customize messaging and content for specific personas within target accounts.

4. Data Analysis & Reporting:

○ Monitor and measure campaign performance using analytics tools.

○ Provide insights and recommendations for optimization.

5. Collaboration:

○ Work closely with the sales team to ensure alignment on key accounts and shared

goals.

○ Partner with creative teams to develop impactful content and assets.

Preferred Qualifications:

● MBA from a reputed institution (specialization in Marketing or Strategy is a plus).

● Strong analytical and problem-solving skills.

● Excellent communication and interpersonal abilities.

● Proficiency in marketing and CRM tools (e.g., HubSpot, Marketo, Salesforce) is preferred.

● Knowledge of digital marketing channels and ABM platforms is a plus.

● Ability to work in a fast-paced, results-oriented environment.

What We Offer:

● An opportunity to be part of an early and dynamic, high-growth team.

● Exposure to cutting-edge marketing strategies and tools.

● Collaborative and inclusive work culture.

● Competitive compensation and benefits.