Job Overview
We are seeking a highly motivated and resultsdriven
Events Marketing Manager to own and scale event marketing initiatives for the US market. This role is critical in building brand awareness, generating demand, strengthening customer relationships, and supporting pipeline growth for a B2B SaaS product.
The ideal candidate blends strategic thinking, creativity, strong execution skills, and datadriven marketing expertise, with deep experience in B2B SaaS event execution.
What You Will Do
- Plan and execute highimpact B2B events: trade shows, industry conferences, webinars, customer roundtables, roadshows, and partner events.
- Own endtoend event management: concept, budgeting, logistics, promotion, execution, and postevent reporting.
- Collaborate with Sales and Partnerships teams to maximize lead generation, pipeline impact, and ROI.
- Manage vendor relationships, sponsorship negotiations, booth design, and event collateral.
- Lead event promotion strategy across email, website, and paid channels.
- Track event performance metrics including registrations, attendance, leads generated, and revenue influenced.
Required Skills & Qualifications
- Bachelor's degree in Marketing, Communications, Business, or related field.
- 8+ years of experience in B2B SaaS marketing with strong focus on event marketing.
- Proven success in managing USfocused B2B marketing campaigns and events.
- Strong understanding of B2B buyer journeys, demand generation, and accountbased marketing (ABM).
- Handson experience with HubSpot/Marketo, Salesforce, Hootsuite/Sprout, Google Analytics, LinkedIn Campaign Manager, and event platforms.
- Excellent written and verbal communication skills with a storytelling mindset.
- Strong project management, organizational, and execution capabilities.
Preferred Skills & Qualifications
- Experience marketing to midmarket and enterprise SaaS buyers.
- Familiarity with productled growth (PLG) and highgrowth startup environments.
- Experience managing US industry trade shows and SaaS conferences (e.g., SaaStr, Dreamforce, HubSpot INBOUND).
- Ability to work crossfunctionally with sales, partnerships, product, and leadership teams.
Role Details
- Reporting To: Chief Revenue Officer or assigned Manager
- Employment Type: FullTime
- Location: Remote
- Shift Timings: 6:00 pm – 3:00 am IST (US EST overlap)
What We Offer
- Fastgrowing, diverse, global work environment with opportunities for ownership and impact
- Paid holidays and leaves
- Performance bonuses
- Medical coverage
- Companypaid training programs
- Equal Opportunity Employer
Skills: marketo,storytelling,saas,trade shows,roadshows,events,sponsorship,b2b,saastr,b2b saas,linkedin campaign,event management,customer roundtables,b2b buyer,google analytics,b2b marketing campaigns,hubspot,b2b saas marketing,partner events,sprout,events marketing,hubspot marketing,webinars,industry conferences,us market,dreamforce,salesforce,hootsuite,hubspot inbound
