Events & Brand Activation Manager

HumbleBean Coffee is building a culture-first caf ecosystem driven by community, creativity, and meaningful experiences. We're looking for an Events & Brand Activation Manager who can create high-impact on-ground experiences, build partnerships, and elevate our presence across cafs and city hotspots.

• Minimum 2 years in events, experiential marketing, or brand activation
• Proven ability to conceptualise, execute, and scale event properties or recurring experiential formats

Events & Experiential Planning

Plan and execute in-caf and citywide events that enhance engagement and cultural relevance.

Brand Activations

Deliver distinctive on-ground activations that strengthen brand recall and customer experience.

Partnerships & Community Alliances

Identify, pitch, and secure collaborations with lifestyle brands, fitness groups, cultural communities, and creators.

Brand Visibility & Awareness

Ensure every event and partnership contributes meaningfully to HumbleBean's narrative and visibility.

• Strong background in events and brand activation
• Excellent vendor, stakeholder, and on-ground execution skills
• Ability to create culturally relevant experiences
• Strong networking capabilities and a bias for execution

To apply, send your profile to: [Confidential Information]