Event Specialist

We are seeking a Business Development Executive for a Funded D2C Startup.

Job Profile:

Event Sales & Conversions

Types of events- Kids & family events / Parenting events / School-related events / Malls & community activations / Kids entertainment events / Society / community events

Represent the brand at events and activations. The primary customer segment is parents with children aged 0–12 years.

Interact with parents and explain our toy subscription plans.

Generate qualified leads from events and convert them into customers.

Own the complete event lead funnel, from lead generation to closure.

Track and follow up with event-generated leads after the event.

Be accountable for event-wise leads, conversions, and revenue.

Event Acquisition & Partnerships

Identify and bring new events and activation opportunities across multiple cities.

Build strong relationships with event organizers, schools, communities, malls, societies, parenting communities, and relevant partners.

Develop a strong network of event organizers across different cities.

Proactively source events that match our target customer segment.

Negotiate and coordinate with organizers to secure suitable event opportunities.

Maintain a pipeline of upcoming events across cities.

Inside Sales when there are no on-ground events

Make outbound calls to leads.

Follow up with interested customers.

Explain Brand subscription plans.

Handle customer objections and close sales.

Achieve assigned calling, conversion, and revenue targets.

Event Operations & Inventory Coordination

Coordinate with the warehouse team for event inventory.

Ensure required toys and event materials are arranged and dispatched to the event location on time.

Coordinate transportation of inventory from the warehouse to the event.

Ensure toys and materials are properly managed during the event.

Coordinate packing and return of toys/materials from the event back to the warehouse.

Ensure proper inventory handover after every event.

Reporting & Ownership

Maintain event-wise lead and sales data.

Share event performance reports.

Track leads, conversions, revenue, and follow-ups.

Take complete ownership of event performance and outcomes.

Identify opportunities to improve event conversions and revenue.

Business Development Executive Requirements:

1–4 years of experience in events, event sales, exhibitions, activations, partnerships, business development, or field sales.

Prior experience in bringing/sourcing events will be highly preferred.

Strong network of event organizers across multiple cities is a major advantage.

Excellent communication and interpersonal skills.

Strong sales and negotiation abilities.

Comfortable with travelling to different cities for events.

Comfortable working on weekends and weekdays depending on the event calendar.

Strong ownership and target-oriented mindset.

Ability to work independently and manage multiple responsibilities.

Experience working with kids/family-focused events will be an added advantage.