Event Marketing Manager

ABOUT THE TECH FESTIVAL CANADA

The Tech Festival Canada (TTFC) 2026 is Canada's premier two-day B2B technology conference, bringing together 500+ senior executives, innovators, policy-makers, and investors across five technology pillars — Artificial Intelligence, Quantum Computing, Cybersecurity, Robotics, and CleanTech/Sustainability — applied across Financial Services, Healthcare, Energy & Utilities, Defence & National Security, and Manufacturing & Critical Infrastructure.

The event features keynote speakers from institutions including Mastercard Canada, the Government of Canada CTO's Office, NVIDIA, the U.S. Space Force, Norway's sovereign wealth fund, and IAPP, alongside the Catalyst Awards — a 28-category recognition programme anchoring Day 1's evening gala. Media partners include BNN Bloomberg and The Globe and Mail's Report on Business.

TTFC is produced by AtlasLink Markets Inc., an Oakville-based events and exhibitions company founded in 2023. This is a high-growth, lean-team environment where individual contributors have outsized impact.

THE OPPORTUNITY

We are seeking an experienced, results-driven Event Marketing Manager to own the end-to-end marketing strategy and execution for TTFC 2026. This is a pivotal hire: you will be the driving force behind delegate acquisition, brand visibility, sponsor awareness, and community engagement for Canada's most ambitious technology conference of the year.

The ideal candidate has come up through a B2B events marketing organisation — think DMG Events, Informa Markets, Hyve Events, Clarion Events, RX Global, Questex, or a comparable events-led media company — and understands what it takes to fill a conference floor and build a brand from the ground up.

KEY RESPONSIBILITIES

1. Delegate Acquisition & Lead Generation

• Own the delegate sales funnel — from awareness to ticket purchase — targeting 500 paid attendees.

• Build and manage outbound lead generation pipelines using LinkedIn Sales Navigator, HubSpot CRM, and email marketing tools.

• Design and execute targeted outreach campaigns segmented by industry vertical, seniority, and geography.

• Drive paid media strategies (LinkedIn Ads, Google Ads, programmatic display) to generate qualified MQLs.

• Deploy account-based marketing (ABM) tactics for enterprise and government audience segments.

• Track, measure, and optimise cost-per-lead and cost-per-registration across all acquisition channels.

2. Integrated Marketing Campaigns (ATL & BTL)

• Develop and execute a 26-week integrated marketing plan spanning above-the-line (ATL) and below-the-line (BTL) channels.

• ATL: Coordinate press releases, trade media placements, BNN Bloomberg and Globe and Mail co-marketing activations, podcast sponsorships, and out-of-home (OOH) opportunities where relevant.

• BTL: Manage direct email campaigns, targeted LinkedIn outreach, event listing submissions (10times, Eventbrite, Whova, Cvent), partner newsletters, and referral programmes.

• Brief, manage, and review creative assets across print, digital, and out-of-home channels.

• Collaborate with the Founder on thematic campaign calendars tied to key product launches (speaker announcements, award nominations, early-bird deadlines).

3. Social Media Marketing & AI-Powered Content Creation

• Own TTFC's social media presence across LinkedIn (primary), X/Twitter, Instagram, and YouTube — organic and paid.

• Plan, produce, and schedule 3–5 posts per week per platform using a content calendar aligned to the event marketing timeline.

• Leverage AI tools (Claude, ChatGPT, Canva AI, Adobe Firefly, Jasper, or equivalent) to accelerate content creation — speaker spotlight graphics, countdown posts, thought-leadership carousels, and short-form video scripts.

• Use the TTFC Canva Brand Kit (dark navy #151035, magenta #D6308C, gold #F5A623, Poppins) to maintain visual identity consistency across all social assets.

• Write compelling copy in the TTFC brand voice — authoritative, forward-thinking, inclusive, and energising.

• Monitor social performance (reach, engagement rate, follower growth, click-through) and produce weekly reports.

• Manage social listening and community engagement — respond to comments, amplify partners, and build pre-event buzz.

• Produce short-form reels, speaker teaser videos, and live event coverage (or coordinate with videographer).

4. Email Marketing & CRM

• Operate the TTFC Email Engine (HubSpot Starter) to manage a contact database of up to 3,000 prospects.

• Design and deploy segmented email campaigns (delegate invitations, speaker announcements, award nominations, sponsor outreach, countdown sequences).

• Maintain email deliverability standards (CASL compliance, list hygiene, bounce management).

• Build automated workflows for lead nurturing, ticket confirmation, and post-event follow-up.

• Monitor open rates, CTRs, and conversion rates; A/B test subject lines and CTAs to improve performance.

5. Sponsorship & Partner Marketing Support

• Support the Founder in generating and nurturing sponsor and exhibitor leads through targeted outbound campaigns.

• Co-create co-marketing assets with confirmed sponsors (IBM, NVIDIA, Mastercard, and others) to amplify joint reach.

• Manage media partner relationships (BNN Bloomberg, The Globe and Mail) to maximise editorial and promotional output.

• Coordinate with ecosystem partners (NGen, OCI, TBDC, Acceleration Consortium, HealthCareCAN) for cross-promotional newsletter and social swaps.

6. PR & Thought Leadership

• Draft and distribute press releases for speaker announcements, award programme launches, and partnership milestones.

• Build and maintain a media contact list spanning Canadian tech, business, and innovation publications.

• Pitch stories to journalists and podcast hosts to generate earned media coverage.

• Support the Founder in establishing TTFC as a must-attend event on the Canadian tech calendar.

7. Analytics, Reporting & Budget Management

• Own the marketing dashboard — weekly and monthly reporting on pipeline, registrations, channel ROI, and social performance.

• Manage the marketing budget with rigorous tracking of spend vs. return.

• Use Buffer (or equivalent) for social scheduling and provide performance analytics to the leadership team.

• Provide competitive intelligence on comparable events (Collision, Elevate, ALL IN, Web Summit Vancouver) to benchmark performance.

QUALIFICATIONS & EXPERIENCE

Required

• 5+ years of B2B event marketing experience, with at least 2 years at a conference/trade show organiser (e.g., DMG Events, Informa Markets, Hive Events, Clarion, RX Global, Questex, C2 International, or equivalent).

• Demonstrable experience running delegate acquisition campaigns that filled 300+ seat paid conferences.

• Hands-on proficiency with HubSpot (or Marketo / Salesforce Marketing Cloud) for email automation and CRM.

• Strong command of LinkedIn Ads and Google Ads for B2B lead generation.

• Proficiency in Canva and at least one AI content creation tool (Claude, ChatGPT, Jasper, Firefly).

• Excellent copywriting skills with the ability to write in a professional, compelling brand voice.

• Experience managing a multi-channel social media presence for a brand or event (organic + paid).

• Solid understanding of ATL media (PR, broadcast, OOH) and BTL activation (email, direct, community).

• Strong analytical skills — comfortable with Google Analytics 4, LinkedIn Campaign Manager, and HubSpot reporting.

• Ability to manage multiple workstreams simultaneously in a fast-paced, lean team environment.