- Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Event Strategy & Planning: Develop and refine Innovapptives event strategy, identifying key industry events, conferences, and opportunities (both virtual and in-person) that align with our target audience and business objectives in the US market.
- Event Management & Execution: Own the end-to-end planning and execution of assigned events. This includes managing logistics, vendor relationships, booth design/setup, speaker coordination, promotional activities, and on-site/virtual event management.
- Budget Management: Develop and manage event budgets, track expenses, and ensure events are executed within allocated resources.
- Promotional Campaigns: Collaborate with the marketing team (including Content Marketing and Digital Marketing) to develop and execute pre- and post-event communication plans to drive attendance, engagement, and follow-up.
- Lead Generation & Follow-up: Implement strategies to capture leads effectively at events and ensure timely and proper handoff to the sales team. Work with sales to ensure appropriate follow-up processes are in place.
- Content & Messaging: Coordinate with Product Marketing and Content Marketing to ensure relevant messaging, collateral, and presentations are prepared for each event.
- Vendor & Partner Coordination: Manage relationships with event organizers, vendors (e.g., booth builders, AV providers), and potential event partners.
- Performance Measurement & Reporting: Define key performance indicators (KPIs) for each event, track results (e.g., leads generated, meetings held, ROI), and provide post-event analysis and reporting to stakeholders. Use insights to optimize future event participation.
- Cross-Functional Collaboration: Work closely with Sales to understand their needs and ensure events support their pipeline goals. Collaborate with Product and Customer Success teams as needed for event participation.
What You Bring to the Team:
- Bachelor s degree in Marketing, Business, Data Science, or a related field; advanced degree is a plus.
- 5-7 years in a marketing operations role, preferably with experience in a B2B or tech company in India, working with global teams.
- Proficiency with CRM (Salesforce) and marketing automation tools (Hubspot), as well as data analytics (Google Analytics, Tableau).
- Strong quantitative skills with experience interpreting complex data and providing insights.
- Ability to manage multiple projects and work in a fast-paced environment, with strong organizational skills and attention to detail.
- Excellent written and verbal communication skills in English, with the ability to present insights to global stakeholders.
- Demonstrated commitment to accuracy and thoroughness in data management.
Preferred Qualifications:
- Experience specifically marketing within the B2B/Tech/SaaS sector.
- Experience with event management software or platforms.
- Familiarity with CRM systems (e.g., Salesforce) for lead tracking and reporting.
- Experience supporting events primarily focused on the US market.
