Growfin is a SaaS fintech startup in the B2B receivables management and payments space enabling mid-sized enterprises to manage their receivables better and achieve predictable cash inflow. Founded by second-time entrepreneurs, Aravind and Raja, and backed by marquee VCs and angels like 3one4 Capital, Growfin attempts to disrupt the trillion-dollar opportunity in the B2B payments market.
In this role, you will work closely with cross-functional teams, including CEO, and marketing team to develop event strategies, and plan and execute them to reach business goals. If you're an ambitious event marketing professional with prior experience in SaaS, this role is for you.
Your responsibilities include but are not limited to
- Design Event marketing strategy: Identify key events and trade shows; Work with CEO and marketing team to develop event strategy and objectives; spearhead initiatives to meet objectives based on lead generation, maintain pre- and post-show communication, and event attendance; Be a go-to person for event marketing strategies.
- Planning and Execution: Plan with event organizers and block them; be responsible for internal team training for attendees (elevator pitch, demos, etc.); customer advocacy, and more; Work with in-house designers to ensure event display accurately represents our solutions; Budget and plan the itinerary, work with travel planners/vendors and complete the booking process, etc.; Build relationships with relevant speakers/ thought leaders/ influencers, and build an audience with reach outs.
- Track and report: Analyze, track, and report on event ROI based on the predetermined pipeline, revenue, and MQL metrics using CRM, email marketing, and similar systems
- Ownership: Own and execute the event goals on time, cost, and quality; Do whatever it takes to keep things moving forward; Be resourceful and find ways to break or workaround roadblocks; drive multiple projects at a time.
What we look for in you:
- Experience: 3-6 years of work experience in the enterprise SaaS company with related event marketing experience
- Events planning expertise: Should have carried out event marketing efforts, including trade show/ round table conferences planning attendance, and reporting; should have done joint events with partners for demand generation, branding events with thought leaders, influencers, and partners; should have owned lead and pipeline targets in the past from field marketing; should have connections with USA event operation partners and worked with them in the past.
- Skills: Should be strong in Relationship / Business Development Skills; Pipeline & Budget Modeling; Project & Stakeholder management Skills and branding or Positioning Skills + Content/Copywriting Skills; Be able to connect with event organizers, and negotiate for better deals.
- Metric-driven: Be a metric-driven person and have the ability to draw insight from complex marketing data
- Travel lover: A Hodophile and a person capable of standing comfortably for up to eight hours a day, and can do that repeatedly.
- Leadership: Ability to take tough decisions and have tough conversations with clarity and transparency. Ability to motivate the team to perform to their potential. Be a source of direction and clarity for team members, and management at all times.
Why Growfin
- Medical insurance for all employees along with their dependents
- Frequent outings to rejuvenate
