About the Role:
We are looking for a Lead Generation Specialist with 35 years of core experience in lead generation for ERP software solutions. The ideal candidate should be proficient in spoken and written English, well-versed with modern lead generation tools, and confident in cold calling potential leads to evaluate fitment before passing them on to the sales team.
Key Responsibilities:
- Generate high-quality leads for ERP software through various channels and tools.
- Conduct cold calls to potential clients to assess interest and suitability.
- Qualify leads based on defined criteria and hand over qualified leads to the sales team.
- Maintain and update lead databases and CRM systems.
- Work closely with the sales and marketing teams to align lead-generation efforts with business goals.
- Track and report on lead generation performance and conversion metrics.
- Create and manage basic content (posts, messages) for social media platforms to support lead generation (an added advantage).
Requirements:
- 3 to 5 years of proven experience in lead generation for ERP or similar software solutions.
- Excellent communication skills (spoken and written English).
- Hands-on experience with lead generation and CRM tools.
- Strong cold calling skills and confidence in initiating conversations with potential clients.
- Understanding of B2B sales processes and client qualification criteria.
- Ability to work independently and in collaboration with the sales team.
- Experience with content creation for social media (preferred, not mandatory).
