Entrepreneur in Residence - Product GTM

Location: Gurgaon (on-ground, travel-heavy role)

Type: Full-time | In-office + extensive field work

Experience: 23 years in end-to-end GTM Strategy and Execution

About NUUK

NUUK is an award-winning, design-first home appliance brand built for New India.

We believe appliances don't have to be boring they can be beautiful, intuitive, and thoughtfully designed.

Founded by second-time founders (ex-McKinsey; previously built a unicorn), NUUK combines deep consumer insight, strong engineering, and design thinking to build products people genuinely love. In just over a year, 200K+ homes have chosen NUUK, and we're among the fastest-growing D2C appliance brands in India.

At NUUK, we are empathy-led, insights-obsessed, and practice speed as a habit.

As we scale our portfolio, product launches are a critical growth lever and this role sits at the heart of that.

This role owns end-to-end Go-To-Market strategy and execution for new product launches at NUUK.

You will act as the central GTM owner for a product working cross-functionally across Brand, Design, Performance Marketing, Marketplaces, Partnerships, Offline, Supply Chain, and Leadership to ensure every product launch is planned, executed, and scaled successfully.

This is a 360-degree role part strategist, part operator, part project manager.

You will define how a product launches, how it shows up in the market in the first 100 days, and how it scales beyond that.

This is not a coordination role. You are expected to own outcomes.

• Define the GTM strategy for each product based on its role in the portfolio, revenue expectations, and target consumer
• Decide positioning, launch narrative, channels, launch phasing, and success metrics
• Build structured GTM plans covering pre-launch, launch, first 100 days, and 100 days+

• Act as the single point of ownership across:
• Brand & Creative
• Design & Packaging
• Performance Marketing
• Marketplaces & Website
• Partnerships & Offline Activations
• Ensure all teams are aligned on timelines, priorities, and launch goals
• Drive execution rigor things move fast and nothing slips

• Decide where and how the product launches:
• Website
• Marketplaces
• Offline activations
• Partnerships and collaborations
• Plan placements, promotions, launch offers, bundles, and visibility
• Ensure consistency of message and experience across channels

• Track launch performance vs expectations
• Identify early signals, gaps, and opportunities
• Continuously refine GTM strategy post-launch to improve adoption, revenue, and contribution
• Work with teams to evolve messaging, creatives, and channel mix over time

• Build and run detailed launch timelines and operating rhythms
• Anticipate risks, unblock issues, and drive decisions quickly
• Present clear GTM plans, progress updates, and post-launch learnings to leadership

• Has 24 years of experience owning or playing a central role in end-to-end product GTMs
• Has worked in consumer tech, consumer durables, electronics, D2C, or similar fast-paced product environments
• Thinks both creatively and commercially you care about storytelling and revenue impact
• Is a strong cross-functional operator who can influence without authority
• Has a structured way of thinking about launches, but is flexible in execution
• Enjoys ambiguity and ownership you like building things from scratch
• Is comfortable working across multiple teams and viewpoints
• Can zoom out to strategy and zoom in to execution seamlessly

(Phone, electronics, or category-creating consumer brands are a strong plus.)

• Build the Offline Engine From Zero to Scale: Be the first hire in the LFR team and shape how Nuuk shows up in the offline market.
• High Autonomy, High Impact: You will directly influence revenue, channel expansion, and offline brand presence and drive the 0-1 growth journey of this channel
• A Premium Brand You Can Be Proud to Represent: We're design-first, quality-obsessed, and building something enduring.
• Work Closely With Leadership: Collaborate closely with top leadership on building our offline strategy from day 0.
• Fast Growth, Steep Learning Curve: Perfect for someone who wants to move fast and build a career in premium offline sales.

Learn more: nuuk.in

Follow our journey: Instagram @mynuuk

Nuuk is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.