We are looking for a skilled Email & SMS Marketing Executive with hands-on experience in managing campaigns for international e-commerce brands. The ideal candidate should have a strong understanding of customer lifecycle marketing, automation flows, and performance optimization.
Key Responsibilities:
- Plan, create, and execute email & SMS marketing campaigns
- Manage platforms like Klaviyo, Mailchimp, or similar tools
- Set up and optimize automation flows (Welcome, Abandoned Cart, Retention, etc.)
- Segment customer data for targeted campaigns
- Analyze campaign performance (Open Rate, CTR, Conversion Rate)
- A/B test subject lines, creatives, and messaging
- Coordinate with design and content teams for campaign assets
- Ensure campaigns align with brand tone and marketing strategy
- Maintain database hygiene and compliance (GDPR, CAN-SPAM)
Requirements:
- 2–3 years of experience in Email & SMS Marketing
- Must have worked with international e-commerce brands
- Hands-on experience with tools like Klaviyo, Mailchimp, Postscript, Attentive, etc.
- Strong understanding of customer journey & lifecycle marketing
- Basic knowledge of HTML/CSS for email customization (preferred)
- Data-driven mindset with strong analytical skills
- Good communication and coordination skills
Preferred Skills:
- Experience with Shopify or similar e-commerce platforms
- Familiarity with campaign automation & segmentation strategies
- Knowledge of deliverability best practices
