Email Marketing Team Lead

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Engagement Operations Role Overview The Assistant Manager Engagement Operations will serve as a mid-layer lead within the Engagement Team, responsible for supporting and managing end-to-end process operations. The role requires building and nurturing communities, driving engagement initiatives, and overseeing Email & WhatsApp Marketing, Webinar Marketing, and Data Analytics. The position will ensure seamless execution, process alignment, and impactful outcomes across all engagement activities. Key Responsibilities

1. Community Development & Management

Build, nurture, and moderate active communities across digital platforms, forums, and in-app channels.

Foster meaningful engagement through discussions, campaigns, polls, and interactive content.

Identify, onboard, and manage brand advocates, influencers, and community leaders to strengthen community presence.

2. Webinar Planning & Execution

Oversee and guide the Webinar Marketing individual in managing end-to-end execution of webinars: speaker coordination, technical setup, audience engagement, and follow-ups.

Ensure alignment of webinar themes with organizational goals and engagement strategies.

Monitor post-event impact and ensure learnings are fed back into future executions.

3. Marketing Campaigns (Email & WhatsApp)

Oversee the Email & WhatsApp Marketing individual to plan, strategize, and execute campaigns that promote different product lines and engagement initiatives.

Ensure timely campaign delivery with consistent brand messaging and measurable outcomes.

Monitor campaign effectiveness and drive improvements in reach and conversion.

4. Analytics, Reporting & Optimization

Work closely with the Data Analyst to track and monitor KPIs across community engagement, marketing campaigns, and webinars.

Generate actionable insights for process optimization, audience personalization, and engagement growth.

Implement data-driven strategies to continuously improve performance.

5. Cross-Functional Coordination & Process Oversight

Act as the operational bridge between the engagement team (email/WhatsApp, webinar, data) and other internal functions (content, design, tech, marketing).

Establish smooth workflows, track progress, and ensure timely deliverables across all engagement verticals.

Standardize processes for planning, execution, reporting, and feedback loops to enhance efficiency.

Stay updated with emerging digital trends, platforms, and tools to strengthen team capabilities.

Minimum 2 years of Team Handling Experience is Mandatory