Email Marketing Strategist / Account Manager — Klaviyo Focused
Company: Sprout Media
Location: Remote
Type: Full-Time / Contract
Compensation: Based on experience
About Sprout Media
Sprout Media is a growth-focused marketing agency helping eCommerce and local brands scale through paid ads, retention marketing, conversion optimization, and full-funnel strategy.
We work with florists, jewelry brands, and high-intent eCommerce businesses to build marketing systems that drive real revenue — not vanity metrics.
We're growing quickly and looking for an Email Marketing Strategist / Account Manager who can take ownership of email and SMS marketing across multiple client accounts.
Role Overview
This is not a basic email execution role.
You will own retention marketing strategy, execution, optimization, and reporting for your accounts. You'll work directly with clients and collaborate with our internal design, ads, and development teams to improve customer retention, increase repeat purchases, and grow revenue through email and SMS.
We're looking for someone who is strategic, organized, proactive, and confident managing client communication.
What You'll Do
- Own end-to-end email and SMS strategy for 4–6 client accounts
- Plan and execute weekly email campaigns for each brand
- Build monthly campaign calendars around promotions, holidays, launches, seasonal moments, and client goals
- Build, manage, and optimize Klaviyo flows, including:
- Welcome series
- Abandoned cart
- Browse abandonment
- Post-purchase
- Customer thank-you flows
- Win-back
- VIP / loyalty flows
- Replenishment flows
- Review request flows
- Sunset / re-engagement flows
- Segment audiences based on behavior, purchase history, engagement, customer lifecycle stage, AOV, product interest, and intent
- Create targeted email strategies for different customer segments
- Write or guide strong email copy that is clear, brand-aligned, and conversion-focused
- Improve list growth through pop-ups, forms, offer strategy, segmentation, and targeting
- Analyze performance across open rates, click-through rates, conversion rates, revenue, unsubscribe rate, deliverability, and list growth
- Run A/B tests to improve subject lines, offers, creative, timing, segmentation, and flow performance
- Prepare simple weekly or monthly performance updates with insights, next steps, and recommendations
- Communicate with clients through Slack, Loom, email, and calls
- Collaborate with designers, media buyers, and developers to ensure campaigns are launched correctly and on time
- Identify opportunities to increase repeat purchases, customer lifetime value, and retention revenue
What We're Looking For
- 1–3+ years of experience in email marketing, ideally with eCommerce brands
- Strong hands-on experience with Klaviyo
- Experience building campaigns, flows, segments, and reports
- Strong understanding of retention strategy and customer lifecycle marketing
- Ability to manage weekly email campaigns across multiple accounts
- Ability to read performance data and turn insights into action
- Strong understanding of key metrics, including CTR, CVR, revenue, AOV, deliverability, unsubscribe rate, and list growth
- Strong communication skills and comfort working directly with clients
- Organized, detail-oriented, and able to manage multiple accounts at once
- High ownership mindset — you do not wait to be told what to do
- Low ego, strong execution, and willingness to improve quickly
Nice to Have
- Experience with Shopify brands
- SMS marketing experience
- Agency experience
- Experience with florists, jewelry brands, beauty, fashion, home goods, or luxury eCommerce
- Basic understanding of CRO, landing pages, offers, and paid ads
- Experience creating Loom updates or client-facing reports
- Basic design taste and understanding of what makes an email visually convert
How We Work
- Fast-paced and execution-focused
- Revenue and results matter more than activity
- Clear systems, SOPs, and expectations
- High ownership, low ego culture
- Direct communication with clients and internal teams
- Room to grow as the agency scales
Why Join Sprout Media
- Work directly with growing eCommerce and local brands
- Own real strategy, not just task execution
- Build email and SMS systems that directly drive revenue
- Collaborate with paid ads, design, CRO, and development teams
- Opportunity to grow into a senior retention, account strategy, or leadership role
- Join a fast-growing agency with ambitious goals
How to Apply
Send your resume and 2–3 examples of email campaigns, flows, or Klaviyo accounts you've worked on to:
[Confidential Information]
Please include examples of your experience with:
- Building and managing Klaviyo flows
- Segmenting audiences and creating targeted email strategies
- Planning and executing weekly email campaigns
- Managing campaign calendars
- Improving list growth through pop-ups and forms
- Analyzing email performance and making optimization recommendations
- Managing email and SMS strategy for eCommerce brands
Bonus if you can share results such as revenue generated, flow performance, CTR improvements, list growth, campaign performance, retention revenue, or improvements in repeat purchase rate.
