Role: Email Marketing Specialist
Location: Hyderabad (Work from Office 5 days/week)
Experience: 25 years
Department: Marketing
About Runo -
Runo is a next-gen Call Management CRM trusted by 3,500+ businesses across India and the UK. We help sales-driven SMBs achieve 2.3x higher call connects, more conversations, and faster conversions through SIM-based and Cloud Telephony solutions powered by AI analytics, WhatsApp integration, and smart CRM workflows.
We're building a performance-driven marketing team that thrives on measurable growth, and we're looking for a tech-savvy Email Marketing Specialist who can own and scale our outbound, nurture, and ABM campaigns while ensuring high deliverability and domain/IP health.
What You'll Do -
Campaign Execution & Strategy:
- Plan, execute, and optimize email campaigns for inbound nurture, outbound ABM, Winback and customer retention.
- Build email workflows and drip sequences in email automation tools based on ICPs, funnel stage, and user activity.
- Write conversion-focused, personalized email copies that improve open and reply rates.
- Conduct A/B testing for subject lines, CTAs, and send times to maximize engagement.
Deliverability & Technical Management:
- Monitor and maintain high inbox deliverability across Gmail, Outlook, and other mail clients.
- Understand and troubleshoot spam logic, filters, and email classification (Primary vs. Promotions vs. Social tabs).
- Manage SendGrid dedicated IP reputation, warm-up sequences, and domain health.
- Diagnose and recover domains or IPs if sender reputation drops (SPF, DKIM, DMARC alignment, DNS audits).
- Track and improve domain reputation scores, bounce rates, spam complaint rates, and engagement metrics.
- Collaborate with IT/DevOps to manage authentication protocols, DNS configurations, and DLT compliance.
Data Management & Reporting:
- Use Apollo for data enrichment, list hygiene, and contact segmentation by persona, geography, and funnel stage.
- Ensure opt-out and unsubscribe compliance and maintain clean, permission-based mailing lists.
- Analyze weekly performance reports (deliverability, CTRs, conversions) and share optimization insights with leadership.
What We're Looking For:
- 25 years of hands-on experience in B2B SaaS or CRM email marketing.
- Strong understanding of email deliverability, sender reputation, spam filters, and inbox placement factors.
- Technical know-how in SPF, DKIM, DMARC, DNS configuration, and domain/IP reputation management.
- Experience with A/B testing, data segmentation, and campaign reporting.
- Excellent communication and copywriting skills ability to blend personalization with performance.
- Bonus: Knowledge of tools like Postmaster Tools, GlockApps, MXToolbox, or Warmup Inbox.
Why Join Runo:
- Be part of a fast-growing SaaS brand redefining sales communication for SMBs.
- Directly influence pipeline growth through intelligent email strategy and experimentation.
- Work alongside a data-driven, creative marketing team that values both ideas and execution.
- Ownership, learning, and freedom to experiment - no red tape.
