Email Marketing Specialist

Role Summary: Owns email and SMS revenue in Klaviyo through flows, campaigns, segmentation and testing. Strong lifecycle automation is the core skill.

Key Responsibilities:
• Build and optimize welcome, abandoned checkout, browse-abandonment, post-purchase upsell and win-back flows.
• Plan and send weekly launch, offer and seasonal campaigns.• Grow and segment lists; manage SMS automations compliantly.
• A/B test subject lines, creative, timing and offers.
• Report weekly on revenue contribution, opens, clicks, conversion, deliverability and recommendations.
• Work with the designer on on-brand email visuals.

Must-have Skills & Experience:
• 3-5 years hands-on in Klaviyo or Omnisend, including flows and campaigns.
• Measurable email/SMS revenue results.
• Strong natural, persuasive copywriting.
• Understands deliverability, list hygiene and SMS compliance.
• Data-driven iteration based on lifecycle performance.

Nice to Have:
• Shopify-Klaviyo integration experience.
• Basic HTML/CSS and Canva skills.
• Fashion, home or lifestyle D2C experience.

Tools: Klaviyo or Omnisend; Shopify; Figma/Canva (plus)