Role Summary
We are hiring a performance-driven Email Marketing Specialist to own, operate, and scale Antier's global email marketing engine. This role goes far beyond newsletters — it is a revenue-aligned demand generation function responsible for nurturing leads, enabling outbound efforts, supporting Account-Based Marketing (ABM), and driving measurable pipeline impact.
The role supports Antier's global B2B offerings across
Web3, Blockchain, AI, and enterprise technology services, and requires someone comfortable working in a high-volume, multi-service, multi-region environment. The candidate will collaborate closely with sales, pre-sales, performance marketing, and product marketing teams to convert prospects into qualified opportunities.
This position directly influences MQL creation, SQL conversion, and long-cycle enterprise deal nurturing.
Key Responsibilities
- Campaign Planning & Execution
Plan and execute end-to-end email marketing campaigns across Antier's services and product offerings, including:
Web3 services (DeFi, GameFi, NFTs, RWA, Exchanges, AI × Web3, infrastructure, etc.)
Enterprise blockchain consulting
Product launches and GTM initiatives
Build Structured Campaign Calendars Aligned With
SEO & content marketing initiatives
Paid acquisition (PPC & LinkedIn campaigns)
Sales outreach and enablement
Execute Multiple Campaign Types
Newsletters
Promotional and service campaigns
Lead magnet campaigns
Webinar and event communications
Re-engagement campaigns
- Lead Nurturing & Funnel Management
Design And Manage Automated Lifecycle Email Journeys For
MQL nurturing
SQL conversion
Long-cycle enterprise prospects
Create Segmented Nurture Tracks For
Different Web3 verticals
Enterprise vs startup audiences
Buyer personas such as founders, CTOs, product leaders, and investors
Work closely with sales and pre-sales teams to build stage-wise communication flows aligned with deal progression.
- Segmentation & Personalization
Develop And Maintain Advanced Audience Segmentation Based On
Industry
Service interest
Geography
Deal stage
Website behavior
Content consumption patterns
Implement Dynamic Personalization Strategies, Including
Industry-specific messaging
Role-based communication
Use-case-driven narratives
- Copywriting & Messaging (B2B + Web3 Focus)
Create High-quality, Conversion-focused Communication Including
Subject lines
Email copy
CTAs
Follow-ups and sequences
Translate complex blockchain and Web3 concepts into simple, business-oriented messaging that resonates with decision-makers. Collaborate with product marketing and content teams to ensure consistent positioning.
- Marketing Automation & CRM Integration
Work With CRM And RevOps Teams To
Integrate email journeys into the lead lifecycle
Sync campaigns with sales workflows
Manage lead scoring and handoff to sales
Maintain Clean And Structured Workflows For
Qualification and routing
Re-qualification
Pipeline progression
Support Outbound And Business Development Teams By Building
Cold and warm outreach sequences
Vertical-specific templates
Partner and alliance communication flows
Contribute to ABM campaigns targeting strategic and enterprise accounts.
- Deliverability & List Health
Own Deliverability Management, Including
Sender reputation
Domain warm-up
Bounce and spam monitoring
Ensure
List hygiene
Consent management
Compliance with privacy and data regulations
- Performance Tracking & Optimization
Track And Report On
Open rate
CTR
Reply rate
MQL conversion
SQL contribution
Pipeline influenced by email
Continuously Optimize Campaigns Through
A/B testing (subject lines, content, CTAs)
Performance analysis and iteration
Tools & Platforms (Good to Have)
Experience With One Or More
HubSpot / Salesforce + Pardot / Marketing Cloud
ActiveCampaign / MoEngage / WebEngage
Apollo / Lemlist / Instantly / Salesloft (outbound support)
Zapier and CRM automation tools
Google Analytics, Looker, or BI dashboards
Required Skills
Core Skills
Strong B2B email marketing fundamentals
Funnel-based campaign planning
Marketing automation workflow design
Segmentation and personalization strategy
Performance-driven experimentation mindset
Collaboration
Ability To Work Cross-functionally With
SEO
Performance marketing
Content and design teams
Sales and pre-sales
Experience & Background
3–6 years of experience in B2B email marketing
Experience in SaaS, IT services, consulting, or technology companies preferred
Success Metrics (KPIs)
The Candidate Will Be Evaluated On
Email-driven MQL volume
Email-assisted SQL conversions
Nurture-to-opportunity conversion rate
ABM engagement performance
Deliverability and sender reputation health
Campaign execution quality and timelines
Why This Role Matters at Antier
This Role Directly Supports
Global lead generation programs
Enterprise sales pipeline growth
Web3 ecosystem and partner expansion
Go-to-market initiatives for new services and platforms
This is not a newsletter role.
This is a revenue-aligned, growth-focused email marketing role.
Soft Skills & Mindset
Strong ownership and accountability
Comfortable working in fast-moving, multi-project environments
Curious about Web3, AI, and emerging technologies
Ability to operate with ambiguity and evolving priorities
