Email Marketing Specialist

We're Civica and we make software that helps deliver critical services for citizens all around the world. From local to state government, to education, to health and care, over 5,000 public bodies across the globe use our software to help provide critical services to over 100 million citizens. 

Our aspiration is to be a GovTech champion everywhere we work around the globe, supporting the needs of citizens and those that serve them every day. Building on 21 years of continuous growth and success, we're at a pivotal point on our journey to realise that aspiration. 

Why you will love this opportunity as an Email Marketing Specialist at Civica 

The Email Marketing Specialist is a hands-on execution role within the Growth Marketing function, responsible for building, configuring, and deploying email communications across campaigns, lifecycle programmes, brand activity, and other business-initiated sends.

The postholder works closely with the Senior Lifecycle Marketing Manager to translate lifecycle programme requirements into email touchpoints, and acts as the primary point of contact for email build requests from campaign, brand, and other teams across the business. This is an operational role at the centre of Civica's email production workflow: setting up emails correctly in the marketing automation platform, ensuring quality and compliance standards are met before every send, tracking and reporting on performance, and advising colleagues on email best practice. The role requires technical accuracy, strong attention to detail, and a practical understanding of what makes email communications effective in a B2B environment.

As an Email Marketing Professional, you will be responsible for building and configuring email campaigns across lifecycle touchpoints, events, nurture sequences, and ad hoc requests, ensuring each is tested and approved before deployment. You'll interpret briefs with the Senior Lifecycle Marketing Manager, manage the production queue, and act as the operational contact for email builds. Your role includes conducting thorough pre-send quality checks, monitoring performance metrics, maintaining list hygiene, and advising stakeholders on best practices. Additionally, you'll support the transition of Civica's marketing automation platform, documenting workflows and rebuilding templates while maintaining business-as-usual activity.

Apply if you have ;

• Proven hands-on experience building and deploying emails in a marketing automation platform (Eloqua and others such as Salesforce Marketing Cloud or Hubspot), with the ability to configure templates, set up automation triggers, manage dynamic content, and conduct pre-send quality assurance independently.
• Technical adaptability across marketing automation platforms, with working experience in at least one enterprise-grade system and a demonstrated ability to develop proficiency in new tooling environments as platforms evolve.
• Strong attention to detail and a disciplined approach to quality assurance, with the ability to catch errors at the build stage before they reach a send, and a track record of accurate, reliable email production at volume.
• Practical understanding of email deliverability, list management, and consent compliance in a B2B context, including suppression handling, opt-out processing, and the operational implications of applicable data protection requirements.
• Clear and confident communication with internal stakeholders, able to interpret briefs, manage expectations on timelines, advise on best practice, and push back constructively where a request does not meet quality or compliance standards.
• Comfort working across multiple concurrent requests from different teams, with the ability to prioritise the production queue effectively, communicate capacity constraints early, and deliver consistently against agreed timelines.
• Analytical enough to read and interpret email performance data, identify what is and is not working, and translate findings into clear, actionable recommendations for the Senior Lifecycle Marketing Manager and requesting teams.

We Want You to Bring Your Whole Self to Work
There is no such thing as the perfect candidate, so if you think you have what it takes but don't necessarily meet every single point on the list above, please still get in touch. We'd love to have a chat and see if you could be a great fit.

Why you'll love working with us.

As a company, we're passionate about what we do and the citizens we serve. If you, too, want to champion the use of technology in public services to improve outcomes for citizens and public sector organizations, then Civica is the right place for you. We will help you unlock the best version of yourself, achieve career growth, and make a real difference to people and communities.  

We know that when our people are happy, they will work better and have greater work satisfaction. Here's what you can expect:

We're all different - and we love this about us.

We provide an inclusive, safe, and welcoming environment to all Civicans - there are heaps of opportunities to enable you to grow and be your best.   

Giving culture - we encourage you to give back with benefits such as our Days of Difference leave where you can volunteer for a charity of your choice.

Flexible Work - we have comprehensive flexibility options including part-time work, adjusted hours, staggered shifts, and hybrid or remote working, supporting work-life balance based on individual needs.

Apply for this job - Become part of something special Do you see yourself in this role If so, then we would love to hear from you