Email Marketing Specialist

Email Marketing Executive

Experience required: 2-3 Years

Job Summary

We are seeking a proactive and detail-oriented Email Marketing Executive to plan, execute,

and optimize email marketing campaigns that drive engagement, lead generation, and customer

retention. The ideal candidate should have hands-on experience with email marketing platforms,

campaign automation, audience segmentation, and performance reporting.

Key Responsibilities

● Create, schedule, and execute email marketing campaigns, newsletters, and

promotional emails.

● Build and manage email automation workflows and drip campaigns.

● Must have experience of targeting and engaging with clients in the USA, Malaysia & Dubai

market.

● Support various strategic programs via manual and triggered campaigns across the

customer lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty,

retention, surveys, and transactional emails.

● Build effective target audiences and segments for every message to drive engagement and

revenue performance against KPI goals.

● Use customer data such as web-behavior to drive the message and content personalization.

● Detailed knowledge of email regulations, best practices, and compliance internationally in

various regulatory regimes (e.g., GDPR or CASL).

● Write compelling subject lines and email copy to improve open and click through rates.

● Conduct A/B testing on subject lines, content, CTAs, and send times.

● Monitor campaign performance and prepare weekly/monthly reports.

● Maintain email database hygiene by managing subscriptions, bounces, and inactive

contacts.

● Ensure high email deliverability by following industry best practices.

● Work closely with the sales team to support lead nurturing initiatives.

Required Skills

● 2–3 years of experience in email marketing or digital marketing.

● Hands on experience with email marketing platforms such as Zoho Campaigns,

Mailchimp, HubSpot, Brevo, or Active Campaign.

● Understanding of email automation, segmentation, and personalization.

● Basic knowledge of HTML/CSS for email templates is an advantage.

● Strong copywriting and communication skills.

● Knowledge of Google Analytics and campaign reporting.

● Good analytical and problem-solving skills.

● Excellent attention to detail and organizational skills.

Preferred Qualifications

● Bachelor's degree in Marketing, Business, Communications, or a related field.

● Experience in B2B, SaaS, IT Services, Cloud, or Technology marketing is preferred.

● Email marketing or marketing automation certification is a plus.

Interested candidates can share their updated cv at [Confidential Information] or 9711977045