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Job Title: Email Marketing Executive
Location: Andheri - Mumbai
Key Responsibilities: We are looking to hire a passionate Email Marketing Executive to manage and execute email marketing campaigns, drive lead engagement, and generate referrals through multiple communication channels.
- Managing and executing email campaigns for the lead database using LeadSquared.
- Identifying target audiences and implementing strategies to grow and engage the email database.
- Designing and implementing direct email marketing campaigns for leads.
- Developing newsletters covering company updates and relevant communication.
- Enhancing email templates through graphics, personalization, and advanced features.
- Ensuring prompt and accurate communication with clients through email to improve engagement and minimize unsubscribes.
- Monitoring and analyzing campaign performance and recommending improvements.
- Tracking and reporting sales revenue generated through email marketing initiatives.
- Ensuring all email campaigns comply with industry best practices and communication guidelines.
- Promoting the Referral Program through calls, messages, and emails to generate maximum referrals.
- Following up regularly with leads, learners, and alumni to maximize referral generation.
- Meeting daily, weekly, and monthly individual input and output targets while contributing to overall team goals.
- Regularly updating campaign performance and progress on dashboards and relevant communication channels.
- Working closely with the Sales Team to ensure successful conversion of referrals into sales.
- Acting as the SPOC for learners and alumni who share referrals and assisting them with their queries throughout the process.
Qualifications and Experience:
Job Role: Email-Marketing Executive
Required Work Experience: 4+ years
Educational Qualification: Graduation
Proficient in Microsoft Office - Especially Excel. Excellent communication and interpersonal skills
