Email Marketing and Outreach executive

Job Title:

Outlook Email Marketing & Outreach Executive

Role Overview:

We are looking for a detail-oriented Outlook Email Marketing Executive who has hands-on experience sending high-volume, personalized B2B emails using Microsoft Outlook. This role is critical for driving event registrations, sponsorship outreach, and delegate acquisition through structured email campaigns.

You should understand email hygiene, deliverability, personalization, follow-ups, and trackingnot just blasting emails.

Key Responsibilities:

Email Campaign Execution

Send mass yet personalized emails using Microsoft Outlook (manual + tools/plugins if applicable)

Execute cold outreach and follow-up sequences for:

Event delegates

Sponsors

Speakers

Ensure proper formatting, subject line testing, and personalization fields

Maintain daily/weekly outreach targets

List Management & Hygiene

Work with large contact lists (Excel / CSV)

Clean, segment, and validate email databases

Avoid spam triggers and manage bounces

Maintain unsubscribe and opt-out compliance

Deliverability & Quality Control

Ensure high inbox placement (avoid spam/junk folders)

Use warm-up strategies for Outlook accounts

Rotate messaging where required

Monitor open rates, replies, and bounce rates

Tracking & Reporting

Track sent emails, responses, and follow-ups

Maintain Excel / Google Sheets trackers

Share daily activity reports (emails sent, replies received, meetings booked)

Coordination

Coordinate with marketing, events, and sales teams

Align email messaging with event themes and ICPs

Update internal teams on responses and hot leads

Required Skills & Experience:

Must-Have

Proven experience sending mass emails via Microsoft Outlook

Strong knowledge of:

Outlook rules, folders, and mail merge

Email personalization techniques

Follow-up scheduling

Experience in B2B email outreach (events, SaaS, IT, finance, etc.)

Strong Excel / Google Sheets skills

Excellent written English (business-professional)

Good to Have

Experience with Outlook plugins or tools

Understanding of spam filters & deliverability best practices

Prior experience in:

Event marketing

Delegate acquisition

Sponsorship outreach

Performance Metrics (KPIs):

Daily emails sent (quality > quantity)

Response & reply rate

Meetings / registrations generated

Cleanliness and accuracy of email databases

Consistency in reporting

Work Type:

Remote / Hybrid (depending on candidate)

Full-time / Contract (flexible)

Ideal Candidate Profile:

Highly organized and disciplined

Comfortable with repetitive outreach at scale

Results-driven, not just activity-driven

Understands that email deliverability = money