Email Marketing and CRM Specialist

GoHighLevel / HubSpot and Funnel Management

Alleyoop is looking for an experienced Email Marketing and CRM Specialist to build, manage and optimise client CRM systems, email campaigns, automations and lead-generation funnels.

This is a hands-on specialist role. You must have practical experience managing live CRM systems, building and testing automated customer journeys, and improving performance through analysis and experimentation.

Responsibilities

• Build, manage and optimise client CRM systems, primarily in GoHighLevel and HubSpot, including pipelines, contact properties, segmentation, lead assignment and lifecycle stages.
• Create and maintain automated customer journeys, including enquiry follow-up, lead nurturing, appointment reminders, sales handovers and reactivation.
• Build, schedule and optimise email campaigns and automated sequences, including audience selection, personalisation and suppression rules.
• Build and improve Perspective funnels, connecting captured leads, qualification answers and campaign information to the correct CRM records and workflows.
• Run structured A/B tests across email subject lines, content, calls to action, funnel journeys and follow-up sequences.
• Test workflows before launch, checking triggers, conditions, delays, branching, field mapping and exit rules.
• Monitor live integrations and automations, investigate failures and resolve issues such as duplicate records, missing leads or incorrect workflow enrolment.
• Maintain database quality, consent records, unsubscribe handling and email deliverability.
• Analyse funnel conversion, email engagement, qualified leads, bookings and sales progression; recommend and implement improvements.
• Document builds, testing procedures and successful approaches so the delivery team can reuse them.

Essential Experience and Skills

• At least 2 years of hands-on experience managing CRM systems and building marketing automations.
• Practical experience in GoHighLevel or HubSpot, with the ability to explain systems and workflows you have personally built and managed.
• Experience creating, testing and troubleshooting multi-step automations with triggers, conditions and branching logic.
• Experience managing email campaigns, audience segmentation and automated nurture sequences.
• Experience connecting lead-generation forms or funnels to CRM systems and checking that data flows correctly.
• Evidence of using testing and analysis to improve campaign or customer journey performance.
• Strong attention to detail, clear written English and the ability to investigate problems independently.

Desirable Experience

• Hands-on experience with both GoHighLevel and HubSpot.
• Experience building and optimising Perspective funnels.
• Experience with Zapier, Make, webhooks or similar integration tools.
• Familiarity with email authentication, deliverability monitoring and CRM attribution.