Email Design Professional

Key Responsibilities

• Design and build HTML email templates for campaigns, newsletters, product launches, and automated flows
• Collaborate with marketers and copywriters to turn concepts and messaging into compelling visuals
• Ensure emails are mobile-responsive, visually consistent, and aligned with brand guidelines
• Optimize email layouts for readability, deliverability, and conversion
• Conduct QA across devices, email clients (Gmail, Outlook, Apple Mail, etc.), and screen sizes
• Work with marketing automation platforms (e.g., Klaviyo, Mailchimp, Salesforce Marketing Cloud, HubSpot) to implement and schedule campaigns
• Support A/B testing of subject lines, design variations, CTAs, and more
• Stay current on email design best practices, trends, and compliance standards (e.g., CAN-SPAM, GDPR)
• Maintain a library of reusable templates, modules, and components
• Collaborate with data/analytics teams to interpret performance and improve design effectiveness

Requirements

• 25 years of experience in email design and HTML email development
• Proficiency in design tools (e.g., Figma, Adobe XD, Photoshop, Illustrator)
• Strong knowledge of HTML/CSS for email (including inline styles and email client quirks)
• Familiarity with responsive and mobile-first email frameworks (e.g., MJML, Foundation for Emails)
• Attention to detail and excellent QA/testing habits
• Understanding of email marketing principles, campaign structure, and segmentation
• Ability to work cross-functionally and manage multiple deadlines