Role : Email Deliverability Expert
Experience - 3 years
Work mode - Remote
Job type - Full time/part time
Salary - Rs 20,000 - 40,000
We are looking for a technically strong marketing professional to manage email campaigns, resolve deliverability and backend issues, and support lead-generation activities. The ideal candidate should have hands-on experience with US B2B lead-generation, email infrastructure, bounce-rate reduction, sender reputation, campaign execution, and marketing analytics.
Responsibilities
- Monitor and improve email deliverability, inbox placement, sender reputation, bounce rates, spam complaints, and campaign performance.
- Troubleshoot backend email issues involving domains, mailboxes, SMTP settings, sending platforms, DNS records, SPF, DKIM, and DMARC.
- Manage email databases by validating, cleaning, segmenting, and maintaining suppression lists to reduce invalid emails and hard bounces.
- Plan and execute email marketing, US B2B lead-generation, online, offline, and event-based campaigns in coordination with the sales team.
- Track, analyse, and report campaign results, including delivery rates, open rates, response rates, conversions, and qualified leads.
Qualifications
- 3+ years of experience in email marketing, marketing operations, campaign management, growth marketing, or a related role.
- Strong understanding of email deliverability, sender reputation, bounce management, domain warm-up, spam filters, and blacklist monitoring.
- Working knowledge of SPF, DKIM, DMARC, DNS, SMTP, tracking domains, email authentication, and mailbox configuration.
- Experience using CRM, email automation, cold-email, B2B lead-generation, and email validation platforms.
- Excellent analytical, troubleshooting, writing, communication, and campaign-management skills.
Preferred Tools and Platforms
Experience with tools such as Instantly, Sendgrid, Smartlead, Lemlist, HubSpot, Mailchimp, Brevo, Apollo, Google Postmaster Tools, MXToolbox, or similar platforms will be an advantage.
