About Company:
Visualview Media is a content and marketing powerhouse based in Pune, India, dedicated to supercharging the personal brands of founders and online service providers. Our mission is to provide end-to-end solutions that cover everything from strategic content creation and professional video editing to advanced social media management and highly effective inbound lead generation systems. We believe in delivering tangible results, consistently helping us achieve remarkable growth and monetisation.
Our website- http://visualviewmedia.com/
Job Overview
We're looking for a talented Email Copywriter who excels at crafting persuasive, conversion-focused copy and wants to specialize in cold email outreach. This role is perfect for a copywriter who wants to expand their skills into the high-impact world of B2B cold email while leveraging their existing writing expertise.
You'll be responsible for writing all email copy across our cold outreach campaigns-from attention-grabbing first lines to compelling follow-up sequences. While we'll train you on the technical tools and systems (Clay, Instantly, lead extraction, etc.), you must bring exceptional copywriting skills, deep understanding of buyer psychology, and a data-driven approach to your craft.
Key Responsibilities:
- Write highly personalised, reply-worthy cold email copy that captures attention and drives responses
- Craft compelling first-line prompts that make recipients want to read more
- Develop persuasive email sequences (initial outreach + 3-5 follow-ups) that nurture prospects toward booking calls
- Write conversion-optimised landing page copy for our lead generation funnels
- Create impactful case study page copy that builds trust and credibility
- Write compelling offer page copy that drives bookings
- Develop pre-call email sequences that warm up prospects and increase show rates
- Create video scripts for Sensepark personalised video outreach campaigns
- Write email reply templates and SOPs for consistent communication
- Conduct continuous A/B testing on email copy to improve reply rates
- Test different angles, hooks, CTAs, and messaging approaches
- Analyse campaign performance metrics (reply rates, booking rates)
- Iterate on copy based on data-driven insights
- Optimise subject lines, preview text, and email body for maximum engagement
- A/B test video scripts to maximise call bookings
- Learn to extract leads using our subscription tools (SalesNav)
- Get trained on Clay.com to manage and optimise email workflow automation
- Learn Instantly.ai for campaign management and email sending
- Understand and optimise the technical aspects of our cold email infrastructure
- Troubleshoot workflow issues and suggest improvements
- Monitor email deliverability and maintain sender reputation
- Manage incoming email replies promptly (respond within 5 minutes during working hours)
- Create SOPs for reply handling and objection management
- Maintain professional, consistent brand voice across all client communications
- Coordinate with the sales team on qualified leads
Qualifications
REQUIRED (Must Have):
- Proven copywriting experience with a portfolio of conversion-focused work
- Strong understanding of persuasive writing and buyer psychology
- Experience writing for B2B audiences (agency, SaaS, or service-based businesses preferred)
- Data-driven mindset with willingness to test and iterate based on metrics
- Excellent command of English grammar, tone, and style
- Ability to write in different brand voices and adapt to various niches
- Strong research skills to understand target audiences and pain points
- Self-motivated with the ability to work independently and meet deadlines
PREFERRED (Nice to Have):
- Any prior experience with email marketing or cold outreach
- Familiarity with A/B testing methodologies
- Basic understanding of email deliverability best practices
- Experience with conversion rate optimisation (CRO)
- Knowledge of B2B sales processes and funnels
- Portfolio examples of email copy (cold emails, nurture sequences, sales emails)
We'll Train You:
- Clay.com experience (we'll teach you)
- Instantly.ai experience (we'll teach you)
- Lead extraction tools (we'll teach you)
- Cold email infrastructure (we'll teach you)
What We're Looking For
We want a copywriter who:
- Can write copy that gets replies, not just opens
- Understands the difference between copywriting and content writing
- Is obsessed with testing and improving based on data
- Can research and quickly understand different industries and buyer personas
- Writes with clarity, persuasion, and personality
- Is excited to learn technical systems and tools
- Wants to specialize in high-ROI cold email rather than general copywriting
- Can handle multiple campaigns across different niches simultaneously
To Apply, Kindly Fill this form- https://forms.gle/ANbVtsHMGFxGKZrEA
