Email Automation Specialist

Job Description :

Work Schedule

Environmental Conditions

As part of the Thermo Fisher Scientific team, you'll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world's toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.

What will you do

This role will be tactical in nature - reviewing, analyzing and distilling complex data across platforms to bring recommendations to the MarCom and content teams to define and/or alter strategies across channels. Your data-driven insights will help our team create actionable strategies that shape what we do for our audiences.

• Marketing Automation & CRM: Optimize, and execute campaigns using Eloqua, Salesforce, and other marketing automation platforms to drive engagement and conversions. You will do this with leadership from our Sr. Manager of MarCom - including muscle movements including (but not limited to) lead generation efforts.
• Email Marketing Strategy: Build and optimize email campaigns, nurture journeys, workflows, and A/B testing to enhance lead generation and customer retention.
• User Journey Mapping: Help to develop, analyze, and enhance customer journeys across digital touchpoints, ensuring a personalized and seamless experience.
• Data & Analytics: Leverage data visualization tools and CRM reporting to analyze marketing performance, customer segmentation, and campaign ROI.
• Cross-Functional Collaboration: Work closely across the Global Downstream Marketing team to support omnichannel strategies and insights-driven decision-making.

Education
. Bachelor's degree in digital marketing, or a related field.

ExperienceRequired
. 3-5+ years of experience in marketing automation, CRM, or digital marketing technology roles, preferably in healthcare or life sciences
. Expertise in Eloqua, Salesforce, and Adobe Suite experience with other automation tools (Marketo, etc.)

Preferred

• Experience with AI-driven marketing tools and predictive analytics
• Basic knowledge of HTML/CSS for email and landing page optimization
• Certification in Eloqua, Salesforce Marketing Cloud, or Adobe Analytics is a plus
• Demonstrated ability to manage multiple projects with competing deadlines
• Healthcare experience preferred

Knowledge, Skills, Abilities

• Excellent English communication skills and ability to collaborate across teams and present to business partners on a regular basis
• Strong problem-solving skills and ability to work in a fast-paced, highly regulated environment
• Ability to translate complex data into actionable insights and strategy recommendations
• Strong time management, organizational, planning and prioritization skills
• Team player with a positive attitude who is prepared to go the extra mile to accomplish business objectives
• Attention to detail
• Experience in agile methodology within a marketing organization is a plus