EDTECH SALES & MARKETING EXECUTIVE | BENGALURU

We're Hiring! | Sales & Marketing Executive

Company: TagSkills EdTech Private Limited

Position: Sales & Marketing Executive

Experience: 1–3 Years

Employment Type: Full-Time

Work Location: HSR, Bengaluru.

Salary: Competitive – Based on experience, skill set and role responsibilities

Incentives: Performance-based sales incentives

About TagSkills

TagSkills EdTech Pvt. Ltd. is an education and skill development company focused on empowering students, fresh graduates and working professionals through industry-oriented training and upskilling programs.

We offer professional training programs in SAP and other industry-relevant domains, helping learners enhance their employability and build successful careers.

We are looking for a proactive, result-oriented and enthusiastic Sales & Marketing Executive who can take ownership of our marketing initiatives, generate quality leads, strengthen our brand presence and contribute to business growth.

Key Roles & Responsibilities1. Digital Marketing & Brand Promotion

• Plan and execute digital marketing activities to increase brand awareness and visibility.
• Manage and promote the company's presence across LinkedIn, Instagram, Facebook and other relevant platforms.
• Develop engaging marketing content, promotional creatives, captions and campaign ideas.
• Coordinate with designers and content creators for marketing materials.
• Plan and execute social media campaigns for course promotions, new batches, workshops and webinars.
• Monitor social media engagement, campaign performance and audience growth.
• Identify opportunities to improve brand positioning and digital reach.

2. Lead Generation & Marketing Campaigns

• Develop and implement strategies to generate qualified leads for training programs.
• Execute lead generation campaigns through social media, email marketing, WhatsApp marketing and other digital channels.
• Explore potential lead sources through colleges, universities, student communities and professional networks.
• Coordinate and promote online/offline workshops, webinars, career counselling sessions and educational events.
• Build and maintain relationships with colleges, placement cells, student communities and potential institutional partners.
• Explore collaborations, campus ambassador programs and other innovative marketing opportunities.
• Track campaign performance and continuously work towards improving lead quality and conversions.

3. Sales & Business Development

• Connect with prospective students, freshers and working professionals to understand their training requirements.
• Explain course offerings, training structure, fees and career opportunities.
• Follow up with prospective leads through calls, WhatsApp and emails.
• Conduct counselling and guide candidates towards suitable training programs.
• Handle enquiries, address objections and convert qualified prospects into paid enrolments.
• Maintain a systematic follow-up process to minimise lead drop-offs.
• Achieve monthly enrolment and revenue targets.
• Build and maintain strong relationships with prospective and existing learners.

4. Marketing Analytics & Reporting

• Maintain daily and monthly marketing activity reports.
• Track leads generated, enquiries received, counselling sessions and enrolments.
• Monitor campaign performance, lead conversion rates and customer acquisition.
• Maintain an organised database of leads and prospects using Excel, Google Sheets or CRM tools.
• Analyse campaign effectiveness and suggest improvements.
• Share regular performance updates with the management team.

Required Skills & Competencies

• Strong communication and interpersonal skills.
• Good written and verbal English communication.
• Knowledge of digital marketing and social media platforms.
• Understanding of lead generation and customer acquisition strategies.
• Basic knowledge of Meta Ads (Facebook and Instagram Ads) and LinkedIn marketing.
• Knowledge of Canva or other basic creative tools is an advantage.
• Familiarity with WhatsApp marketing, email marketing and campaign management.
• Ability to create engaging marketing content and promotional campaigns.
• Good presentation, negotiation and convincing skills.
• Ability to handle sales enquiries and close prospective leads.
• Strong follow-up, coordination and time management skills.
• Proficiency in MS Excel, Google Sheets and PowerPoint.
• Ability to work independently, take initiative and meet deadlines.
• Target-oriented mindset with a willingness to learn and grow.

Preferred Qualifications

• Bachelor's degree in Marketing, Business Administration, Commerce, Mass Communication or a related field.
• MBA in Marketing or relevant certification in Digital Marketing will be an added advantage.
• 1–3 years of experience in Sales, Digital Marketing, Business Development or Lead Generation.
• Experience in EdTech, educational institutions, professional training or skill development companies will be preferred.
• Candidates with demonstrated experience in Meta Ads, lead generation campaigns and sales conversions will have an added advantage.

Performance Expectations

The selected candidate will be evaluated based on:

1. Consistency and quality of marketing activities.
2. Social media growth and brand visibility.
3. Number and quality of leads generated.
4. Campaign execution and lead acquisition efficiency.
5. Lead follow-ups and conversion ratio.
6. Monthly enrolments and revenue contribution.
7. Initiative, ownership and overall contribution to business growth.

Compensation & Incentives

Compensation will be structured based on the candidate's experience, skill set and ability to independently handle marketing and sales responsibilities.

• Fixed salary based on experience and demonstrated capabilities.
• Additional performance-based incentives for successful sales conversions.
• Opportunities for growth based on individual performance and contribution.

We are looking for someone who doesn't just execute assigned tasks but takes ownership of marketing initiatives, identifies opportunities and actively contributes to the company's growth.

How to Apply

Interested candidates can share their updated resumes along with a brief description of their previous experience in Sales & Marketing.

Join TagSkills and be part of a growing team focused on transforming careers through education and skill development.

TagSkills EdTech Private Limited

Learn. Upskill. Transform.