Job Description
Manage and grow Current account acquisition from specific ecosystem namely Education, Healthcare, Real Estate (RERA), Housing Societies and Startups.
Deep dive to capture the entire ecosystem of the relationship namely vendors, customers, employees and stakeholders etc.
Conduct market research and understand competition strategies to capture evolving trends in the said ecosystem
Ideate, launch and execute various campaigns for current account acquisition from the said ecosystem.
Drive M1 activation and enhance PPC of newly acquired customers and deepen relationships. Improve adoption of various payment and collection solutions to get primary banking of customers move to AU bank
Drive D2C campaigns for higher customer engagement
