We are looking for a result-driven Product Manager E-commerce to lead the strategy, roadmap, and performance of our in-house App & Website platform for selling Vishal Mega Mart products across Apparels, General Merchandise, and FMCG categories. The role requires strong ownership of catalogue management, customer analytics, P&L, GTM planning, and platform optimization to drive revenue growth and customer experience excellence.
Product Strategy & Roadmap
- Define and execute product vision and roadmap for the in-house App & Website.
- Identify customer pain points and product gaps to improve user experience.
- Prioritize features based on business impact, customer needs, and technical feasibility.
- Work closely with Tech, Design, Marketing, and Category teams for timely execution.
Platform & Catalogue Management
- Oversee end-to-end catalogue management across: Apparels (Men / Women / Kids), General Merchandise, FMCG
- Ensure accurate product listing, content quality, attributes, pricing, and availability.
- Optimize search, filters, product discovery, and merchandising.
- Improve conversion rate through structured catalogue and content strategy.
Customer Analytics & Insights
- Deep dive into customer behavior, cohorts, and buying patterns.
- Monitor funnel metrics (Traffic ATC Conversion Retention).
- Use analytics tools to drive data-backed decisions.
- Improve customer journey and enhance lifetime value (LTV).
P&L Ownership
- Own and manage E-commerce P&L for the platform.
- Drive revenue growth, margin optimization, and cost efficiency.
- Monitor CAC, contribution margins, discount impact, and ROI.
- Work with Finance & Category teams for forecasting and planning.
Go-To-Market (GTM) Strategy
- Plan and execute GTM strategies for: New category launches, App feature rollouts, Campaigns and seasonal events
- Collaborate with Marketing for digital campaigns, promotions, and loyalty programs.
- Ensure alignment between product positioning and brand messaging.
Growth & Optimization
- Drive initiatives for: Market share growth, Customer acquisition & retention, Revenue per user improvement
- Continuously test and optimize through A/B testing and performance analysis.
Cross-Functional Leadership
- Act as a bridge between Business, Tech, Marketing, and Operations.
- Lead sprint planning and ensure timely feature delivery.
- Work closely with catalogue specialists and analytics teams.
Education & Experience:
- MBA / Bachelor degree in Business, Marketing, Engineering, or related field from Tier-1 College
- 35 years of experience in E-commerce Product Management.
- Experience in retail / Omni channel business preferred.
- Knowledge of analytics tools (Google Analytics, Power BI, Tableau, etc.) preferred.
