Company Description
Established in 2015, Pets Empire is a trusted brand based in India, dedicated to providing pet parents with products of uncompromised quality. Guided by a commitment to customer satisfaction and transparency, Pets Empire strives to enhance the happiness and well-being of pets at every stage of their lives. Driven by the shared love and understanding of pets, our team works relentlessly to offer products that pet owners can rely on. Known for our passion and dedication, we aim to be the go-to partner for every pet parent's journey.
We are looking for a high-energy, data-driven Ecommerce Marketing Manager to lead our growth strategy across India's leading marketplaces and expand our footprint into global markets. This role is perfect for a performance marketing expert who excels at managing high-spend ad campaigns and understands the nuances of both traditional marketplace giants and the rapidly evolving Quick-Commerce (Q-com) landscape.
Key Responsibilities
1. Growth & Performance Marketing (India)
- Marketplace Management: Direct and optimize full-funnel advertising (AMS/DSP) for Amazon India.
- Q-Com Mastery: Lead growth strategies for Blinkit, Zepto, and Swiggy Instamart, focusing on Share of Voice (SOV), visibility, and conversion optimization.
- Ad Campaign Strategy: Design, execute, and monitor PPC campaigns, ensuring a healthy ROAS while scaling top-line revenue.
2. Global Expansion
- International Accounts: Manage and scale operations for Amazon US and Walmart, adapting marketing strategies to suit international consumer behaviour and seasonal trends.
- Cross-Border Growth: Identify opportunities for global product placement and optimize listings for international SEO.
3. Cross-Functional Coordination
- Operations & Supply Chain: Coordinate with the warehouse and operations teams to ensure stock availability aligns with marketing spikes and high-traffic events.
- Catalogue & Creative: Collaborate with the design team to develop high-converting A+ content, infographics, and premium brand visuals that stand out in crowded categories.
4. Analytics & Reporting
- Track and report weekly/monthly performance metrics (TACoS, RoAS, CTR, and Conversion Rate).
- Conduct competitor analysis to identify pricing trends and white-space opportunities.
Required Experience & Skills
- Experience: 3–5 years of hands-on experience in Ecommerce Marketing.
- Platform Expertise: Proven track record with Amazon Advertising (India & US) and at least one major Q-com platform (Blinkit/Zepto).
- Analytical Mindset: Expert at using Excel/Google Sheets for data modeling and performance tracking.
- Communication: Strong coordination skills to bridge the gap between creative, technical, and operational teams.
Position Details
- Salary: ₹9,00,000 – ₹12,00,000 per annum (based on experience).
- Location: DLF Phase 4, Gurugram (On-site).
- Working Hours: Monday – Saturday, 10:30 AM – 7:00 PM.
Why Join Us
You will be at the forefront of a growing brand portfolio, moving beyond just maintenance into aggressive market expansion. This role offers the autonomy to shape the digital presence of our brands across the world's most competitive marketplaces.
