Ecommerce Marketing Manager

Marketing Manager

Company: Nutristar

Industry: Health & Wellness / Sports Nutrition / E-commerce Marketplace

Location: Delhi NCR

Department: Marketing & Growth

Employment Type: Full-time

Experience: 3–6 years

About Nutristar

Nutristar is a health & wellness e-commerce marketplace offering a wide range of authentic sports nutrition, supplements, wellness and fitness products from leading brands.

We are looking for a Marketing Manager who can take ownership of our marketing and growth initiatives, with strong hands-on expertise in Meta Ads, digital marketing and AI-powered marketing workflows.

This is a highly execution-oriented role for someone who understands that great marketing is a combination of creative thinking, performance, data and speed.

Key ResponsibilitiesPerformance Marketing

• Own and manage Meta Ads campaigns across acquisition, retargeting, catalog sales and conversion campaigns.
• Develop and execute strategies to improve ROAS, CAC, conversion rate and revenue.
• Manage campaign structure, audience targeting, budgets, creatives and performance optimization.
• Continuously test new audiences, creatives, offers, hooks and landing pages.
• Analyse campaign performance and identify opportunities for scaling.
• Work closely with the creative team to develop high-performing ad creatives and UGC concepts.
• Stay updated with changes in Meta Ads, algorithms, targeting, attribution and new ad formats.

AI & Marketing Innovation

• Be an AI-first marketer and actively use AI tools to improve marketing speed, creativity and efficiency.
• Use AI for:
• Ad creative ideation and generation
• UGC concepts and scripts
• Copywriting and variations
• Customer and competitor research
• Marketing analysis and insights
• Content creation
• Campaign planning
• Automation and repetitive marketing tasks
• Experiment with emerging AI tools for image, video, copy and creative production.
• Build efficient AI-assisted workflows that allow the marketing team to produce and test more content with fewer resources.
• Continuously identify new ways in which AI can improve Nutristar's marketing performance.

Growth & Digital Marketing

• Develop and execute integrated marketing campaigns across Meta, Google, CRM, WhatsApp, push notifications, influencers and other relevant channels.
• Plan campaigns around sales events, product launches, seasonal opportunities and category growth.
• Work with the CRM team to improve repeat purchases, retention and customer engagement.
• Collaborate with the merchandising team to identify products and categories with growth potential.
• Monitor customer behaviour, conversion funnels and marketing analytics.
• Work on improving overall customer acquisition and lifetime value.

Creative & Content

• Develop strong creative strategies based on customer insights and performance data.
• Identify winning hooks, angles, offers, formats and messaging.
• Brief designers, video editors, influencers and agencies effectively.
• Review creative performance and use data to guide the next round of creatives.
• Develop UGC and influencer-led advertising strategies.
• Ensure Nutristar's communication remains relevant to the fitness, health & wellness and Gen-Z audience.

Analytics & Reporting

• Track and report key marketing metrics including:
• Revenue
• ROAS
• CAC
• Conversion Rate
• AOV
• New vs. returning customers
• Customer acquisition
• Marketing contribution
• Prepare regular performance reports and actionable recommendations.
• Use data to make marketing decisions rather than relying purely on intuition.

Requirements

• 3–6 years of experience in digital marketing, performance marketing or growth marketing.
• Strong hands-on experience with Meta Ads Manager.
• Proven experience managing performance campaigns with meaningful budgets.
• Strong understanding of ROAS, CAC, CTR, CPC, CPM, CVR, attribution and funnel metrics.
• Experience in e-commerce, D2C, marketplace, consumer brands, health, fitness or wellness is highly preferred.
• Strong understanding of digital marketing fundamentals.
• Excellent analytical and problem-solving skills.
• Strong communication and project management skills.
• Ability to work independently and take ownership of outcomes.

Must-Have: AI Skills

The candidate should be genuinely comfortable using AI as part of their daily marketing workflow.

Experience with tools such as ChatGPT, Gemini, Claude, Midjourney, image/video generation tools, AI copywriting tools or other emerging AI marketing platforms will be highly valued.

We are particularly interested in candidates who can demonstrate how they have used AI to:

• Produce better marketing creatives
• Generate and test more ideas
• Improve campaign research
• Analyse marketing data
• Automate repetitive tasks
• Improve productivity and execution speed

We are not looking for someone who simply knows how to write prompts. We want a marketer who knows how to use AI to get better marketing outcomes.

Preferred Experience

• E-commerce/D2C experience.
• Experience scaling Meta Ads.
• Experience with Google Ads.
• Experience with Shopify or other e-commerce platforms.
• Experience with CRM, WhatsApp marketing and push notifications.
• Experience working with influencers and UGC creators.
• Experience using AI for marketing and creative production.
• Strong understanding of Gen-Z and fitness/wellness consumers.

What Success Looks Like

Within this role, you will be expected to:

• Improve the efficiency and scale of Meta acquisition.
• Develop a consistent pipeline of high-performing creative concepts.
• Increase marketing ROI while controlling acquisition costs.
• Bring an AI-first approach to the marketing team.
• Turn customer and campaign data into actionable marketing strategies.
• Build repeatable processes for testing, learning and scaling.
• Take ownership of marketing outcomes rather than simply executing tasks.

Ideal Candidate

The ideal candidate is a performance marketer + creative thinker + AI-native operator.

Someone who can look at a Meta campaign in the morning, identify why performance is dropping, develop three new creative angles, use AI to accelerate production, brief the team, launch the campaigns and analyse the results—all without needing to be micromanaged.

If you are excited about Meta Ads, e-commerce growth, creative experimentation and using AI to fundamentally change how marketing is done, we'd like to hear from you.