Ecommerce Marketing Manager

About the Role

We're looking for a data-driven Growth Marketing Executive / Sr. Executive (Marketplaces) to plan, execute, and optimise paid media campaigns across Amazon, Flipkart, Myntra, and Nykaa. You'll be responsible for driving visibility, sales, and market share for our products, while ensuring campaigns deliver optimal ROAS.

Key Responsibilities

Campaign Strategy & Setup

Create advertising strategies for Amazon Sponsored Ads (Search, Display, Video) and other channel in-app promotions

Select targeting types: keywords, categories, competitors, and product targeting

Define budgets, bidding strategies, and promotional timelines for new launches and hero SKUs

Optimisation & Performance Management

Monitor campaigns multiple times a day, adjusting bids, keywords, and placements to meet KPIs

Optimise for ROAS, CTR, and conversion rates through all available levers

Manage negative keywords and placement exclusions to reduce wasted spend

Cross-functional Collaboration

Work with content and design teams to improve product listings, images, A+ content, and store pages for better ad performance

Coordinate with supply and operations teams to align inventory availability and delivery TATs

Data Analysis & Reporting

Track and report on campaign metrics daily, weekly, and monthly with actionable insights

Analyse competitor performance and share recommendations for market share growth

Use tools like Amazon Advertising Console, Amazon Brand Analytics, Amazon Pi, Helium10, and JungleScout for data-driven decisions

Requirements

2–4 years of experience managing ads on Amazon, with willingness to learn other e-commerce platforms

Strong understanding of marketplace algorithms, ranking factors, and sponsored ad formats

Proficiency in detailed data crunching and analysis

Experience with PPC optimisation — bidding, targeting, and budget pacing

Good understanding of e-commerce marketing funnels and conversion levers

Experience with seasonal campaign planning and new product launches

KPIs You'll Own

Advertising ROAS

Cost of Sale (ACOS / TACOS)

Share of Voice in category keywords