Ecommerce Marketing Manager

Key Responsibilities:

Amazon Ads

• Manage Sponsored Products, Sponsored Brands & Sponsored Display campaigns.
• Conduct keyword research, bid optimization & budget management.
• Optimize ACoS, ROAS, CTR and conversion rates.
• Implement negative keywords and A/B testing.
• Coordinate with Content & SEO teams for listing optimization.

Flipkart Ads

• Manage PLA, Smart ROI & Display Ad campaigns.
• Optimize campaigns for sales, ROAS and profitability.
• Manage bids and budgets based on performance.
• Coordinate with Flipkart account managers for events and visibility campaigns.

Q-Commerce – Blinkit, Zepto & Instamart

• Execute on-platform advertising campaigns for priority SKUs.
• Manage festive, weekend and city-specific surge campaigns.
• Optimize campaigns based on real-time performance and conversions.
• Drive SKU visibility, sales velocity and ROAS.

Performance & Analytics

• Track Impressions, CTR, CPC, ROAS, ACoS, Conversion Rate, Spend & Revenue.
• Prepare daily/weekly/monthly performance reports.
• Analyze campaign spends and identify optimization opportunities.
• Provide data-driven insights and actionable recommendations.

Qualifications

• 3–6 years of experience in PPC / E-Commerce Performance Marketing.
• Hands-on experience with Amazon, Flipkart & Q-Commerce advertising platforms.
• Strong knowledge of ROAS, ACoS, CPC, CTR and conversion metrics.
• Proficiency in Excel / Google Sheets.
• Experience with Helium 10, Jungle Scout, Amazon Pi or similar tools.
• Strong analytical, communication and stakeholder management skills.
• Ability to respond quickly to real-time campaign and platform change