Key Purpose of the Role : This role is to support B2B E-Commerce platform business by implementation of marketing plans for new lead generation, subscriber engagement and retention.
Responsibilities :
- GTM implementation and build circle (region) development plans.
- Generate marketing qualified leads.
- Increase subscriber participation.
- Activate the inactive subscribers.
- Increase Share of Wallet of the existing subscribers.
What Key Tasks will be involved
Campaign Management:
- Digital lead gen campaigns for new customer acquisition industry wise/ region wise
- Lead nurturing through tools like Email sequences & video marketing, Newsletters & Webinars.
- Case studies & testimonials, Value Demos for moving leads further towards conversion.
Online Sales Enablement:
- Communicate the value proposition and create online sales tools, training material and collaterals.
- Facilitate webinars
- Digital content creation & deployment for enabling digital customer journey from awareness till conversion, and also drive customer engagement.
- Closely co-ordinate with Sales, Inside Sales, Customers Success teams to deliver integrated marketing campaigns.
Subscriber Engagement and Retention:
- Marketing initiatives, sales promotions, product promotions to engage with subscribers for continuous business growth on platform
- Providing marketing touch points to activate the inactive subscribers.
Customer Events & Tradeshows:
- Regional penetration into industrial areas by participation in local industry events, roadshows and also exhibitions.
Customer Surveys and Insighting:
- Conducting regular customer feedback surveys and interviews to gather customer insights
- Customer Segmentation
- Customer Journey tracking
