Overview
We're looking for an experienced Ecommerce Manager to take ownership of our Shopify stores, driving revenue growth through performance marketing alignment, on-site optimisation, and conversion rate improvements.
This role is ideal for someone who understands the full ecommerce funnel — from traffic acquisition through to conversion — and can proactively identify and implement growth opportunities.
Key Responsibilities
1. Store Management & Optimisation
- Manage day-to-day operations of Shopify stores
- Oversee product uploads, collections, merchandising, and site structure
- Ensure site is fully optimised across desktop and mobile
2. Conversion Rate Optimisation (CRO)
- Analyse user behaviour using tools such as heatmaps, session recordings, and analytics
- Identify drop-off points and implement A/B tests to improve conversion rates
- Optimise product pages, landing pages, and checkout flows
- Continuously test offers, bundles, and upsells to improve AOV and CVR
3. Performance & Analytics
- Track and report on key metrics (CVR, AOV, ROAS, CPA, LTV)
- Use data to make informed decisions and prioritise improvements
- Work closely with paid media teams to align landing pages with ad creative
4. Shopify & App Management
- Manage and implement Shopify apps (upsells, subscriptions, reviews, etc.)
- Troubleshoot site issues and work with developers where needed
- Ensure site speed and performance are optimised
5. Customer Journey & UX
- Improve overall user experience across the site
- Optimise navigation, filtering, and search functionality
- Ensure clear messaging, trust signals, and frictionless checkout
6. Campaign & Launch Support
- Build and optimise landing pages for campaigns and product launches
- Collaborate with marketing team on promotions and seasonal campaigns
Required Experience & Skills
- 2–5+ years experience managing Shopify stores
- Strong understanding of conversion rate optimisation (CRO)
- Experience with tools such as:
- Google Analytics / GA4
- Hotjar / Microsoft Clarity (or similar)
- A/B testing tools (e.g. VWO, Convert, Google Optimize alternatives)
- Proven track record of improving conversion rate and revenue
- Strong analytical mindset with ability to interpret data and take action
- Experience working with Shopify apps and integrations
- Basic understanding of HTML/CSS (preferred but not essential)
- Experience working alongside paid media teams (Meta, Google, TikTok)
Nice to Have
- Experience in DTC brands (beauty/fragrance a bonus)
- Knowledge of email/SMS platforms (e.g. Klaviyo)
- Experience increasing AOV through upsells, bundles, and offers
- Familiarity with landing page builders (e.g. Replo, Gempages, Shogun)
What Success Looks Like
- Increased conversion rate (CVR)
- Improved average order value (AOV)
- Reduced bounce rate and checkout drop-off
- Strong alignment between ads → landing page → conversion
Why Join Us
- Fast-growing ecommerce brands
- Opportunity to directly impact revenue and growth
- Autonomy to test, experiment, and implement ideas quickly
