Ecommerce Manager

E-Commerce Manager (Marketplace Growth)

Company Description

Abracadabra aims to simplify the parenting journey by offering versatile, high-quality, and aesthetically designed products for children, with a strong focus on safety and comfort.

Backed by renowned export houses Vrinda Overseas and Ashirwad Exim, the brand brings deep expertise in baby and children's home furnishings. Known for its mix-and-match designs, handmade detailing, and curated collections, Abracadabra delivers a personalized touch to every nursery.

With a strong focus on style, functionality, and value-conscious pricing, Abracadabra is building a comprehensive baby and juvenile lifestyle brand for both domestic and international markets.

Role Description

This is a full-time, on-site role for an E-Commerce Manager based in Faridabad.

We are looking for someone who will own and scale our marketplace business end-to-end across Amazon, Flipkart, FirstCry, and Myntra.

This is a revenue-first role — not coordination, not just listings, not just ads.

You will operate like a mini business head for marketplaces.

Key Responsibilities

Revenue Ownership

• Drive month-on-month growth across all marketplace channels
• Identify and scale top-performing SKUs (focus on top 20–50 products)
• Own core performance metrics including revenue, ROAS, TACOS, and conversion rates

Marketplace Optimization

• Optimize listings (titles, keywords, bullet points, A+ content)
• Improve organic ranking through keyword and search term strategies
• Maintain catalog hygiene and consistency across platforms

Advertising & Performance

• Manage and scale Amazon Ads (Sponsored Products, Brands, Display)
• Optimize campaign structure, budgets, and targeting
• Monitor and improve CTR, CVR, ROAS, and TACOS

Commercial Strategy

• Develop pricing and discount strategies aligned with competition and margins
• Create bundles and offers to improve AOV and conversion
• Work closely with the inventory team to ensure stock availability for key SKUs

Data & Insights

• Analyze business reports, search term data, and performance trends
• Identify opportunities, inefficiencies, and growth levers
• Share weekly insights with clear action plans

What We're Looking For

• 3–6 years of hands-on experience with Amazon Seller Central (mandatory)
• Experience managing ₹3–10 Cr+ annual marketplace revenue
• Strong understanding of:
• Amazon SEO and ranking
• Advertising (SP, SB, SD)
• Conversion optimization
• Strong commercial mindset (pricing, margins, scaling)
• Highly data-driven and execution-focused

Bonus Points

• Experience with Flipkart, FirstCry, Myntra
• Experience in D2C brands
• Exposure to baby/kids category

This Role Is Not

• Not a catalog-only role
• Not a pure ads role
• Not an agency coordination role

You will own growth and revenue outcomes.

Compensation

• Competitive Package depending on experience
• Performance-linked incentives

Why Join Us

• High ownership, high impact role
• Work directly with the founders
• Opportunity to build and lead the marketplace vertical

This is a 6-day-a-week, in-office role. There is no scope for remote or WFH.