Role Summary
The role is responsible for driving online sales growth, optimizing digital storefront performance, and ensuring seamless execution on ecommerce platforms. This role owns end-to-end ecommerce operations including sales planning, platform management, promotions, analytics, and cross-functional coordination to deliver revenue, profitability, and customer experience objectives.
Core Skills
- Deep understanding of Indian Ecommerce landscape
- Strategic thinking with ability to visualize long-term growth roadmaps for Indian ecommerce
- Strong analytical skills (Marketplace dashboards) & business accument (volume growth with profitability)
- Awareness and understanding of marketplace ad portals, funnel optimisaton (Awareness to Conversion to retention)
- Understanding of last-mile delivery, regional utilization optimization
- Excellent communication skills with ability to manage cross-functional teams and marketplace account managers
Role Responsibilities
Sales & Growth
- Own ecommerce revenue targets, growth plans, and monthly/quarterly forecasts
- Drive GMV growth through traffic, conversion, and average order value optimization
- Plan and execute platform-led events, sales days, and campaigns
Platform Management
- Manage product listings, catalog health, content quality, and availability
- Coordinate with marketplace account managers and internal teams
- Ensure platform hygiene including pricing, stock, ratings, and compliance
Merchandising & Promotions
- Plan promotions, discounts, and bundles aligned with brand and margin goals
- Optimize product visibility through search, banners, and platform tools
- Execute seasonal, festive, and new-launch campaigns
Analytics & Reporting
- Track and analyze daily, weekly, and monthly performance metrics
- Identify insights on consumer behavior, funnel drop-offs, and category trends
- Prepare performance dashboards and management reports
Operations & Execution
- Work closely with supply chain, finance, marketing, and customer service teams
- Ensure smooth order fulfillment, returns management, and issue resolution
- Improve operational efficiency and customer experience
Process & Capability Building
- Implement best practices, SOPs, and automation where applicable
- Stay updated on ecommerce trends, platform updates, and digital innovations
Reporting:
- Daily weekly and monthly report on sales, inventory and return performance with detailed insights
- Regularize commision invoices of marketplaces, timely financial reconciliation along with business finance and marketplace
