Ecommerce International Expansion Manager

Job Title: Head International Business Development

Location: Netaji Subhash Place, Delhi, India

Experience: 8-12 years

About MARS Cosmetics:

As we enter our next phase of growth, Mars is looking to expand into international markets, beginning with UAE, followed by the UK and Europe, with a strong focus on marketplace-led ecommerce expansion. We are looking for an entrepreneurial leader to build Mars international business from the ground up.

Role Overview:

The Head International Business Development will be responsible for building and scaling Mars Cosmetics international presence from scratch. This role requires a hands-on builder who can identify market opportunities, launch marketplace operations, establish distributor partnerships, navigate regulatory requirements, and create the operational foundation for global growth.

Key Responsibilities:

International Market Entry-

• Develop and execute the international expansion strategy for Mars Cosmetics.
• Lead market entry for UAE as the first priority market, followed by UK and Europe.
• Identify the optimal go-to-market strategy including marketplaces, distributors, and strategic partnerships.

Ecommerce & Marketplace Expansion-

• Launch and scale Mars Cosmetics on Amazon UAE, Noon, Amazon UK, and Amazon EU marketplaces.
• Build and manage relationships with marketplace account managers and service providers.
• Optimize product listings, pricing, promotions, and marketplace marketing to drive growth.

Distributor & Partner Development-

• Identify, evaluate, and onboard local distributors and strategic partners in international market.
• Negotiate commercial agreements, pricing structures, and growth plans.
• Build a scalable partner network for long-term expansion.

Regulatory & Compliance Setup-

• Manage international regulatory requirements including:

1. UAE cosmetics registration
2. UK Responsible Person compliance
3. EU CPNP registration

• Work with regulatory consultants and agencies to ensure smooth market entry.

International Supply Chain & Logistics -

• Establish the international supply chain infrastructure including:

1. Export documentation
2. International warehousing and 3PL partners
3. Marketplace fulfillment solutions (FBA / local fulfillment)

Pricing & Commercial Strategy-

Develop international pricing structures considering:

1. Duties
2. Logistics
3. Marketplace fees
4. Distributor margins

Ensure global pricing alignment with brand positioning.

International Growth Roadmap -

• Create and execute a 1224 month international expansion roadmap.
• Build scalable processes and playbooks for entering new markets.

Key Requirements:

• 812 years of experience in international business development or exports.
• Experience launching consumer brands in international markets.
• Prior exposure to beauty, cosmetics, personal care, or D2C brands preferred.

Marketplace Expertise -

Strong understanding of: Amazon Global, Selling Amazon UAE / UK / EU, Noon marketplace, International ecommerce logistics.

Market Expansion Experience-

Experience in one or more of the following:

• Launching brands in UAE / Middle East markets
• Expanding Indian brands to UK or EU
• Building distributor networks internationally

Builder Mindset-

• Entrepreneurial and highly resourceful.
• Comfortable building processes from scratch.
• Strong commercial and negotiation skills
• Ability to operate independently in ambiguous environments

What Success Looks Like (First 18 Months) -

Mars Cosmetics successfully launched on Amazon UAE and Noon Establishment of distribution partnerships in the Middle East Launch of Mars on Amazon UK Creation of a scalable international expansion playbook.

This role is NOT suitable for:

Fresh graduates

Pure sales roles without marketplace experience

Candidates without international market exposure