Ecommerce Analyst (Paid ads)

Key Responsibilities

• Manage and optimize Marketplace advertising campaigns across Amazon and Flipkart.
• Plan, execute and monitor PPC campaigns to drive sales, visibility and profitability.
• Handle Amazon Advertising campaigns including Sponsored Products, Sponsored Brands and Sponsored Display.
• Conduct keyword research, competitor analysis and campaign performance analysis.
• Monitor and optimize campaign KPIs including ACOS, ROAS, TACOS, CTR, CPC and conversion rates.
• Manage product listings, listing SEO and A+ content optimization to improve organic visibility.
• Scale high-performing campaigns through bid optimization and budget management.
• Prepare daily, weekly and monthly performance reports with actionable insights.
• Coordinate with internal stakeholders to ensure seamless execution of advertising strategies.
• Analyze marketplace trends and identify growth opportunities.
• Support inventory planning and marketplace operations to avoid stock-outs and improve account health.

Required Skills

• 1.5-3 years of hands-on experience in Amazon Marketplace operations and PPC campaign management.
• Strong knowledge of Amazon Seller Central.
• Experience with Amazon Advertising (Sponsored Products, Sponsored Brands and Sponsored Display).
• Understanding of ACOS, ROAS, TACOS, CPC, CTR and conversion metrics.
• Experience in keyword research and bid optimization.