Ecommerce Analyst

Position: Senior Executive – Ecommerce Amazon Retail Media Ads

Department: Ecommerce / Performance Marketing

Experience: 2–4 Years

Location: Mumbai

We are looking for a performance-driven Senior Executive – Amazon Retail Media Ads to manage and optimize advertising campaigns across Amazon marketplace platforms. The ideal candidate should have hands-on experience in Amazon Ads, strong analytical skills, and the ability to drive visibility, traffic, and sales growth through data-driven campaign strategies.

This is a Campaign Management role for Ecommerce Amazon Ads.

Key Responsibilities

• Plan, execute, and optimize Amazon advertising campaigns including Sponsored Products, Sponsored Brands, Sponsored Display, and DSP campaigns.
• Monitor campaign performance metrics such as ROAS, ACOS, CTR, CPC, and conversions to improve efficiency and effectiveness.
• Conduct keyword research, competitor analysis, and bid optimization to maximize campaign performance.
• Collaborate with ecommerce, brand, and content teams to align ad strategies with overall business objectives.
• Analyze sales trends, customer behavior, and marketplace insights to identify growth opportunities.
• Prepare weekly and monthly performance reports with actionable recommendations.
• Manage campaign budgets and ensure effective allocation of media spends.
• Coordinate with Amazon account managers and external partners/agencies when required.
• Stay updated with Amazon advertising trends, platform updates, and ecommerce best practices.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Business, Ecommerce, or a related field.
• 2–4 years of hands-on experience in Amazon Retail Media / Amazon Advertising.
• Strong understanding of Amazon Ads Console.
• Proficiency in campaign optimization, keyword strategy, and performance analysis.
• Strong analytical and problem-solving skills with knowledge of Excel and reporting tools.
• Ability to manage multiple campaigns and work in a fast-paced environment.
• Good communication and stakeholder management skills.

Preferred Skills

• Experience with other ecommerce marketplaces such as Flipkart, Nykaa, Myntra, or Quick Commerce platforms.
• Knowledge of performance marketing and digital advertising platforms.
• Familiarity with tools like Helium 10, Jungle Scout, or Pacvue is an added advantage.
• Understanding of ecommerce cataloging and content optimization.