Job Description
Job Title: eCommerce Ads Specialist
Location: Kirti Nagar,Delhi
Experience: 25 years
Type: Full-time
Role Overview
We are looking for an eCommerce professional with hands-on experience in running and scaling advertising campaigns directly on eCommerce platforms. The role focuses on driving visibility, conversions, and revenue through marketplace ad tools while optimizing listings and performance.
Key Responsibilities
Marketplace Advertising (Core Focus)
Plan, execute, and optimize ad campaigns on platforms like Amazon (Sponsored Products, Sponsored Brands, Sponsored Display), Flipkart Ads, and other marketplaces
Manage campaign structure, keyword targeting, bidding strategies, and budgets
Scale profitable campaigns based on ROAS and ACOS targets
Continuously test keywords, creatives, and ad formats within marketplace ecosystems
Listing & Conversion Optimization
Optimize product listings (titles, keywords, images, A+ content) to improve ad performance
Ensure listings are aligned with search trends and platform algorithms
Improve conversion rates through pricing, reviews, and content enhancements
Performance Tracking & Analytics
Monitor metrics such as ACOS, ROAS, CTR, CVR, impressions, and sales attribution
Analyze campaign and keyword-level data to identify growth opportunities
Generate weekly/monthly reports with insights and action plans
Catalog & Inventory Coordination
Work with operations teams to ensure stock availability for advertised products
Plan promotions and deals in sync with ad campaigns
Competitive & Trend Analysis
Track competitor activity within marketplaces
Identify trending products, keywords, and seasonal opportunities
Required Skills & Experience
Proven experience running ads on marketplaces like Amazon and/or Flipkart
Strong understanding of marketplace ad metrics (ACOS, TACOS, ROAS)
Experience with keyword research and bid optimization within eCommerce platforms
Familiarity with seller/vendor dashboards and tools
Analytical mindset with strong Excel/data skills
Coordination with Ad agency
Preferred Qualifications
Experience managing multi-category catalogs
Exposure to tools like Helium 10, Jungle Scout, or similar
Understanding of full-funnel marketplace growth strategies
What Were Looking For
Someone who understands how ads inside marketplaces drive sales, not just traffic
A performance-driven mindset focused on revenue and profitability
Ability to scale winning products using platform-native advertising tools
