EBO HEAD

About Wonderchef

Wonderchef is a leading consumer brand in the kitchen and home appliances category, offering a wide range of innovative products across kitchen appliances, cookware and home solutions. With a growing retail footprint, the company is expanding its Exclusive Brand Outlet (EBO) network across India.

Designation: EBO Head

Function: Retail / Sales

Location: Mumbai / Powai, Maharashtra

Reporting To: Business Head.

Experience: 10–15 Years

Role Overview

We are looking for an experienced EBO Head to lead and drive the overall Exclusive Brand Outlet (EBO) business. The role will be responsible for managing the P&L, sales performance, retail operations, store expansion, team productivity and overall profitability of the EBO channel.

The ideal candidate should have strong experience in managing a multi-location retail network, driving store-level sales and profitability, identifying expansion opportunities and building processes for operational excellence.

Key Responsibilities

1. EBO Business & P&L Management

• Own the overall EBO business P&L, revenue, margins and profitability.
• Develop and execute the annual business plan and sales strategy for EBOs.
• Drive revenue growth, same-store sales growth and overall channel profitability.
• Monitor store-wise performance and identify opportunities for improvement.
• Develop strategies to improve productivity, margins and ROI per outlet.

2. EBO Expansion & Network Development

• Drive the expansion of the EBO network across key cities and markets.
• Identify potential locations based on market potential, footfall, demographics and business viability.
• Evaluate new store proposals and work closely with internal teams on commercial feasibility.
• Manage the end-to-end EBO expansion process, including site selection, commercial negotiations, store setup and launch.
• Develop a scalable expansion strategy for the brand's retail network.

3. Retail Operations

• Ensure smooth and efficient operations across all EBOs.
• Establish and implement standardized retail operating processes and SOPs.
• Monitor store compliance, visual merchandising, inventory availability and customer experience.
• Drive operational excellence and ensure adherence to company policies and processes.
• Conduct regular store reviews and identify operational gaps.

4. Sales & Store Performance

• Set and monitor store-wise sales targets and KPIs.
• Track daily, weekly and monthly sales performance.
• Analyze store productivity, conversion, average transaction value, footfall and other relevant retail metrics.
• Develop action plans for underperforming outlets.
• Drive cross-selling, upselling and product mix improvement across stores.

5. Team Management

• Lead and manage the EBO sales and operations team across locations.
• Build a high-performing retail team through effective hiring, training and performance management.
• Define KRAs and KPIs for store teams and regional managers.
• Conduct regular performance reviews and ensure achievement of business targets.
• Develop training programs focused on product knowledge, selling skills and customer experience.

6. Inventory & Commercial Management

• Ensure optimum inventory availability across EBOs.
• Coordinate with supply chain and warehouse teams to maintain appropriate stock levels.
• Monitor ageing inventory, stock rotation and slow-moving products.
• Minimize stock-outs and improve inventory productivity.
• Ensure effective management of store-level expenses and operating costs.

7. Customer Experience & Brand Standards

• Ensure consistent Wonderchef brand experience across all EBOs.
• Drive customer service standards and improve customer satisfaction.
• Ensure effective implementation of visual merchandising and store presentation guidelines.
• Work closely with marketing and VM teams for retail campaigns, promotions and new product launches.

8. Business Analytics & Reporting

• Prepare and present regular EBO business reviews to senior management.
• Track key metrics including:
• Revenue & growth
• Same-store sales growth
• Store productivity
• Gross margin
• Store-level profitability
• Footfall & conversion
• Average transaction value
• Inventory turnover
• Stock ageing
• Operating expenses
• Use data and market insights to drive business decisions.

Required Experience & Skills

• 10–15 years of experience in Retail / EBO / Exclusive Brand Outlet / Store Operations.
• Strong experience managing a multi-store retail network.
• Prior experience in consumer durables, consumer electronics, home appliances, kitchen appliances, lifestyle, furniture, retail or other relevant product categories preferred.
• Strong understanding of retail P&L and store economics.
• Proven experience in EBO expansion and new store launches.
• Strong commercial and negotiation skills.
• Excellent team leadership and stakeholder management abilities.
• Strong analytical and problem-solving skills.
• Willingness to travel extensively across locations.

Key Competencies

• Retail Business Management
• EBO / Store Operations
• P&L Management
• Retail Expansion
• Sales & Revenue Growth
• Store Productivity
• Team Leadership
• Commercial Negotiation
• Inventory Management
• Customer Experience
• Business Analytics
• Strategic Planning

Key Success Metrics

The role will be evaluated on:

• EBO revenue growth
• Same-store sales growth
• Store-level profitability
• New EBO launches
• Store productivity
• Conversion and ATV
• Inventory turns and ageing
• Operating cost efficiency
• Customer experience
• Team productivity and retention